Reliability is also a sign of fine craftsmanship

What defines something as truly "good"? It's widely agreed that Bentley ranks among the very top tier of exceptional products, maintaining its value over time. Many factors contribute to preserving Bentley's worth, and the service system is one of them.

Compared to a generation ago, cars require significantly less maintenance. Many people learned about pre-drive checks in driving school, but that term is now almost obsolete. Cars are simply more reliable. Bentley vehicles are no exception.



"It's astonishing," says Hiroyuki Tsuchida, Marketing Manager at the Management Office of Cornes Motors Ltd., which handles Bentley sales. Meeting Mr. Tsuchida at the Bentley Tokyo showroom in Aoyama, he expressed his undisguised surprise at the low incidence of breakdowns in recent Bentley models, despite their overwhelming power.

"Bentley cars are characterized by their advanced mechanisms, such as large engines, sophisticated air suspension, and (depending on the model) full-time all-wheel-drive technology."

At the time of our visit, the Bentley Tokyo showroom displayed the "Continental GT" and the "Flying Spur." The former is a four-seat coupe, and the latter is a spacious sedan. Both feature large-displacement engines and full-time 4WD systems. The appeal of Bentley lies in its exquisite balance. They are equipped with massive engines producing at least 500 horsepower, yet possess beautiful aesthetics, and even the coupes can comfortably seat four adults.

Page02.Can you continue to drive a high-end brand with peace of mind?

Can you continue to drive a high-end brand with peace of mind?

What's important in a car's value? As some may know, the contents of the maintenance logbook in the glove compartment can influence the car's price at resale. What matters in a car's history is "who has performed the maintenance."

Maintenance at an authorized service center with product knowledge is the most correct history for a car. There is a specific reason for this with Bentley vehicles.




"Bentley Motors globally employs a Master Technician system," explains Mr. Tsuchida.

"For example, the flagship Mulsanne is serviced exclusively by Master Technicians. To become certified, they must undergo three weeks of training at the Crewe headquarters, followed by passing written exams, vehicle diagnostics, coaching, and customer service assessments. It's a highly demanding qualification."

They possess not only knowledge of intricate mechanisms but also an understanding of Bentley's philosophy and the communication skills to interact with owners. Master Technicians, recognized by the headquarters for their abilities, are available at the service centers of Bentley Tokyo and Bentley Osaka. Naturally, the mechanics aspiring to obtain this qualification are highly motivated and skilled, earning high praise from owners.



"Bentley Motors is acutely aware of how precisely engineered its products are and the importance of maintaining their value. The Master Technician system is in place for this reason, and another unique Bentley program is the initial inspection. For new cars, a thorough inspection is conducted around the 1,600 km mileage mark. Among the brands we handle, this is a distinctive feature of Bentley. This mileage is also considered the engine's break-in period, which is quite a rare 'expression' in modern automobiles. Many manufacturers, including mass-market brands, have eliminated initial inspections before the annual service."



Furthermore, the initial inspection offers another significant benefit.

Page03.Peace of Mind with the Bentley Care Program and Warranty System

Peace of Mind with the Bentley Care Program and Warranty System

"There's something we consider very important," says Mr. Tsuchida.

"Communication with our customers. We always inquire if they have any concerns or specific requests. We believe that more frequent interactions benefit the customer. The initial inspection shortly after purchase is a key opportunity for this. It allows us to understand the owner's needs and ensure their satisfaction with their Bentley lifestyle."




The initial inspection is crucial for maintaining the vehicle's high performance and for owners to communicate their needs to sales staff, thereby enhancing their satisfaction with life alongside a Bentley. It is therefore a very important occasion for the owner. The fact that Bentley Motors (and its staff in Japan) understands this and uses it as a core element of quality customer communication is highly commendable.

Bentley vehicles come with the Bentley Care Program, which provides maintenance for three years from the date of new car purchase. This includes the manufacturer-specified initial inspection and service, as well as the legally mandated inspections and manufacturer-specified inspections and services at 12, 24, and 36 months, all free of charge. It also covers the replacement of manufacturer-specified consumables for three years from the initial registration or up to 48,000 km, whichever comes first. Additionally, an Emergency Assistance Service is included, providing 24/7 support from dedicated operators for any unforeseen circumstances.

The warranty system is another reassuring feature for owners. It is valid for three years from the initial registration, with unlimited mileage. If a malfunction occurs despite the vehicle being operated in accordance with the owner's manual, it will be repaired free of charge.








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Getting to know yourself and your car is essential for a fulfilling life (with a Bentley). Furthermore, consistently receiving high-quality service serves as proof of the car's condition and translates into significant value when it's time to pass it on to the next owner.

In conclusion, considering the flexibility in purchasing options and the comprehensive maintenance system, Bentley may be a more realistic choice than one might imagine. It remains a brand to watch for enthusiasts who enjoy cars as a luxury item.

Service Center Information

• Feature: How to Buy the World's Finest Driver's Car | BENTLEY