Four-Wheel Multi-Link with Air Suspension

The suspension of the "Ghost," anticipated to incorporate the latest technology, will feature a four-wheel multi-link system combined with individually controlled air suspension.

This air suspension system is enhanced with high technology that checks the load on all four wheels every 2.5 milliseconds via sensors installed on various parts of the body, adjusting the suspension settings to optimal values.

Naturally, this is complemented by the seamless integration of other cutting-edge technologies such as active roll stabilization and variable damping control.

With dimensions of 5399mm in length, 1948mm in width, and 1550mm in height, and a wheelbase of 3295mm, it is slightly smaller than the "Phantom." This chassis houses a newly developed 6.6-liter V12 twin-turbo engine producing a maximum output of 507ps, surpassing even the Phantom, making it the most powerful Rolls-Royce currently available.

The official debut of the new Ghost is slated for the Frankfurt Motor Show in September, with production set to commence in the latter half of this year at the Goodwood factory in the UK.

This new model, drawing global attention, has already garnered a significant number of inquiries.


BRAND HISTORY
Henry Royce and Charles Rolls first met in 1904. Royce, who was involved in the motor trade in Britain, had built a prototype automobile as a new venture. Rolls, having heard of its reputation, visited to test drive the car. Impressed by its excellent finish, Rolls offered to sell the cars Royce was building, marking the beginning of Rolls-Royce.

The brand cemented its name as a luxury car manufacturer with the "40/50HP Series," which began production in 1906. This model, equipped with a six-cylinder engine, later became known as the "Silver Ghost." Its exceptionally smooth and quiet engine, high reliability, and the superior craftsmanship using quality materials earned it significant support from the upper echelons of society. It was also during this era that the "Spirit of Ecstasy," Rolls-Royce's iconic mascot, was born.

The company continued its steady progress, introducing the "Phantom" in 1929 and acquiring the British marque Bentley in 1931. Although there were periods, such as during World War II, dedicated to aircraft engines, automobile production resumed in 1947. The company went on to create legendary models like the Phantom series, "Silver Cloud," and "Silver Shadow." However, in 1971, the company faced bankruptcy due to the struggles of its aircraft engine division. The aircraft engine division was spun off, and the remaining automotive division temporarily came under government control. In 1980, it became a subsidiary of Vickers plc.

Further turmoil ensued in the late 1990s with a bidding war between Volkswagen (VW) and BMW. In the aftermath, the factories and the Bentley brand fell into VW's hands, while BMW acquired only the Rolls-Royce name. Then, in 2003, with the Phantom, developed under the new structure, Rolls-Royce embarked on a new chapter in its history.