Enhanced Features, Same Price

The models announced this time are the "Audi A8L 4.2 FSI quattro Schauffeur Limited," a special edition with enhanced features, and the "Audi All-in-One Program," a dedicated lease program for this model.

First, regarding the actual A8L 4.2 FSI quattro Schauffeur Limited. Based on the long-wheelbase version of the Audi brand's pinnacle, the "A8," it is equipped with features from the "Audi Exclusive" custom order program.
While incorporating features such as a cool box (normally ¥370,000), rear seat cardan lights (¥150,000), and rear seat tie supports (¥900,000) to improve rear-seat comfort, totaling ¥1,420,000 in equipment, it is offered at the same base vehicle price of ¥12,150,000.

CO2 Emissions Equivalent Amount Included Free of Charge

The Audi All-in-One Program lease package includes four services, but the biggest highlight is "Audi Carbon Offset." It includes the equivalent amount of CO2 emissions for three or five years of driving 12,000 km per year, free of charge. A carbon offset certificate and a carbon offset certification sticker will be sent later.

Furthermore, it includes "Audi Auto Lease," which reduces monthly payments by subtracting the estimated residual value after the lease term, "Audi Automobile Insurance Premium," which offers a lower insurance premium, and "Audi Freeway Plan," which provides free maintenance for three years or up to 50,000 km of driving.


BRAND HISTORY
Audi's emblem is the "Four Rings." As you may know, each ring represents one of the car manufacturers: Audi, DKW (Dese-Ka-We), Horch, and Wanderer. All were based in Saxony and were leading brands in the German automotive industry at the beginning of the 20th century. However, affected by the Great Depression after World War I, the four companies formed Auto Union in 1932 to survive. DKW specialized in motorcycles and small cars, Wanderer in mid-size cars, Audi in premium mid-size cars, and Horch in luxury cars.

However, due to the defeat in World War II, Saxony in East Germany fell under Russian occupation, and Auto Union ceased to exist. Anticipating this, the new Auto Union was established in Ingolstadt, Bavaria, in West Germany. Unlike BMW and Mercedes-Benz, Auto Union had a difficult start without any factories, but it gradually gained strength through the production of vehicles like the DKW delivery van.

Auto Union, acquired by Volkswagen at the end of 1964, soon introduced new models bearing the Audi name. In 1969, it merged with NSU (known for developing the Wankel engine), based in Neckarsulm, becoming Audi NSU Auto Union, and since 1985, it has continued as Audi to the present day. Technologies such as quattro, dynamic performance backed by motorsport activities, elegant design, and high-quality finishes are driving Audi's popularity.