Strong Performance in Greater China

In the first half of 2011, Ferrari set two new records. First-half revenues reached €1.08 billion (a 19.6 percent increase year-on-year), and sales to dealerships surpassed the previous year by 11.8 percent, totaling 3,577 units. This success was driven by the 12-cylinder limited edition "599 GTO" and "SA Aperta," alongside the powerful 8-cylinder GT model "Ferrari California" and the benchmark sports car "458 Italia."599 GTO", and the powerful 8-cylinder GT model "SA Aperta", alongside the powerful 8-cylinder GT model "Ferrari California", and the benchmark sports car "458 Italia" were major contributors.
Last September, the "Tailor Made" program was launched, allowing every vehicle to be customized to the customer's specific requests. This enhancement of customer satisfaction has also significantly contributed to the expansion of sales.

599 GTO

SA Aperta

This year saw the launch of the first one-make race series in the Asia-Pacific region. On July 24th (Sunday), the second race of the series was held at the Shanghai International Circuit in China, in front of an audience of 20,000 spectators. Consequently, Ferrari's overall sales in Greater China (mainland China, Hong Kong, and Taiwan) have surged, with 378 units sold in six months (a 116 percent increase year-on-year), making the Asia-Pacific region the second-largest market globally. Sales in the UK have also increased rapidly, with 289 units sold, a rise of over 50 percent compared to neighboring countries where sales remained relatively flat.

458 Italia

Ferrari California

The FF Launch Also a Success Factor

Retail business saw a 45 percent increase. Among the 46 Ferrari Stores worldwide, "Ferrari World Abu Dhabi" in the United Arab Emirates recorded the highest sales.

Although not yet reflected in these financial results, the launch of the "FF (Ferrari Four)," Ferrari's first four-seater, four-wheel-drive model, is also considered a significant success.FF (Ferrari Four)is believed to have contributed to the success.

Ferrari's operating profit increased by €19 million to €135 million, and net profit saw a substantial rise of 23.5 percent to €91.8 million.

"If the momentum from the first half continues into the second, this will be Ferrari's most exceptional year ever. This result is a testament to the market expansion strategy we have adopted and the continuous technological innovation we have pursued. Furthermore, we have begun deliveries of our latest model, the 'FF,' with the first order coming from a customer in India. The impact of these two significant factors – the delivery of the new model and our entry into the Indian market – will become apparent from the second half of 2011 onwards," commented Ferrari S.p.A. Chairman Luca di Montezemolo.