BEAUTY /
NEWS
February 25, 2020
Introducing the new skincare brand, "athletia"! | athletia
athletia
A New Skincare Brand from the Creators of "RMK" and "SUQQU"
"athletia" launches with a concept of "Strengthen Yourself. ~Beauty Can Be Trained~," offering products across three lines that control the balance between "movement" and "stillness." With a wide range of items from skincare and UV care to room mists, it supports a vibrant beauty and an active, resilient lifestyle. Launch pop-up events are currently underway at Isetan Shinjuku and Hankyu Umeda Main Store. The athletia corner at Hankyu Umeda will open on Wednesday, February 26th.
Text by YOSHIDA Miho
The Flagship Store Opens in Omotesando on Thursday, March 26, 2020!
The pop-up events at Isetan Shinjuku and Hankyu Umeda Main Store offer opportunities to experience athletia products, along with limited-edition special kits exclusive to each store.
Additionally, a shop with an integrated studio, where one can truly experience the active and resilient lifestyle proposed by athletia, will open in Omotesando on Thursday, March 26, 2020.
Additionally, a shop with an integrated studio, where one can truly experience the active and resilient lifestyle proposed by athletia, will open in Omotesando on Thursday, March 26, 2020.
The first floor will feature a shop where visitors can test product textures and scents in an environment filled with athletia's comforting aroma.
The second floor will house a studio for small, private events. In addition to daily lessons in yoga and meditation, and inner beauty workshops to harmonize the body from within, events themed around recycling and upcycling are also planned.
A lifestyle hub is born, designed for everyone who wishes to balance "movement" and "stillness" amidst their busy lives, maintaining vibrant beauty and a perpetually positive outlook.
The second floor will house a studio for small, private events. In addition to daily lessons in yoga and meditation, and inner beauty workshops to harmonize the body from within, events themed around recycling and upcycling are also planned.
A lifestyle hub is born, designed for everyone who wishes to balance "movement" and "stillness" amidst their busy lives, maintaining vibrant beauty and a perpetually positive outlook.
athletia Omotesando
Address: 4-24-17 Jingumae, Shibuya-ku, Tokyo
TEL: 03-6804-2802 (Available from March 26th)
Address: 4-24-17 Jingumae, Shibuya-ku, Tokyo
TEL: 03-6804-2802 (Available from March 26th)
Isetan Shinjuku Pop-up Event
Ongoing ~ March 3rd (Wednesday)
A special limited-edition kit featuring full-size Core Balance Oil and Core Balance Toning Lotion, along with an original pouch and mini samples (5mL Core Balance Oil, 7mL Core Balance Toning Lotion), will be available.
Price: ¥12,100 (tax included)
Location: Isetan Shinjuku Main Building 1F Cosmetics Floor, Promotion 2
Hankyu Umeda Main Store Pop-up Event
Ongoing ~ February 25th (Tuesday)
A special limited-edition kit featuring full-size Core Balance Oil and Core Balance Toning Lotion, along with the full-size Athletia Cotton (releasing in April) and an original towel, will be available.
Price: ¥12,100 (tax included)
Location: Hankyu Umeda Main Store Main Building 2F Cosmetics Floor, Promotion Space 21
Ongoing ~ March 3rd (Wednesday)
A special limited-edition kit featuring full-size Core Balance Oil and Core Balance Toning Lotion, along with an original pouch and mini samples (5mL Core Balance Oil, 7mL Core Balance Toning Lotion), will be available.
Price: ¥12,100 (tax included)
Location: Isetan Shinjuku Main Building 1F Cosmetics Floor, Promotion 2
Hankyu Umeda Main Store Pop-up Event
Ongoing ~ February 25th (Tuesday)
A special limited-edition kit featuring full-size Core Balance Oil and Core Balance Toning Lotion, along with the full-size Athletia Cotton (releasing in April) and an original towel, will be available.
Price: ¥12,100 (tax included)
Location: Hankyu Umeda Main Store Main Building 2F Cosmetics Floor, Promotion Space 21
Inquiries
Equipe athletia PR
Tel. 03-5435-2204
Among these, the flagship products, Core Balance Oil and Core Balance Toning Lotion, embody the concept "Beauty Can Be Trained." When used together, they support the skin's "foundational strength" to become beautiful, aiming for energetic skin with a healthy condition.
Furthermore, guided by the "clean beauty" philosophy of valuing the environment as much as oneself, the brand strives for manufacturing that is considerate of the environment, from ingredients to packaging materials and store construction.