BEAUTY /
NEWS
April 6, 2015
Introducing "Malon. by TBC," a new brand for busy modern women, from Aesthetic TBC.
Esthetic TBC
Three types for facial, body, and delicate zone care debut in the first release.
New brand "Malon. by TBC" debuts for busy modern women.
Esthetic TBC, celebrating its 40th anniversary this year, is launching its first mass-market brand, "Malon. by TBC," on April 7 (Tuesday). As the first step in evolving into "Total Beauty Communications = TBC," a company that supports women's beauty 24 hours a day, they will release three products for facial, body, and delicate zone care.
Text by KAJII Makoto (OPENERS)
The concept: Premium daily use.
"Malon. by TBC" is a new brand named from "Mainichi (every day) + Salon = Malon." It was born from the idea that TBC can offer something for daily care, even for those who cannot visit a salon or have never been to one.
The products are developed with the concept of premium daily use, infused with the beauty science and technology TBC has cultivated over 40 years, rather than ordinary daily care. The first release features three items that allow you to easily experience TBC's popular facial and body courses.
Esthetic Mask
This special facial mask, allowing you to easily experience TBC's No. 1 popular facial course, contains P-retinol, the main ingredient of the facial course. It also includes Skin Complex CPH (double collagen, placenta, hyaluronic acid) for triple care of firmness, clarity, and moisture. Its innovative "shape-memory serum gel" conforms to skin's contours for a perfect fit, and the mask's occlusive effect deeply penetrates the stratum corneum with beauty ingredients, providing thorough hydration and sealing.
"Esthetic Mask" ¥1,620 (30 sheets), ¥360 (5 sheets)
Esthetic Body Gel
A novel all-in-one body gel inspired by TBC's body courses. With a gently warming sensation from vanillyl butyl and chili pepper extract, it promotes circulation and flow through massage. This single product addresses multiple concerns: skin firming, clarity, hydration, uneven texture, smoothness, and even fragrance. It offers an easy way to care for various body concerns, aiming for a toned, ideal body as if you've just returned from an esthetic treatment.
"Esthetic Body Gel" ¥1,350 (180g)
VIO Wash Foam
A wash foam for delicate zones, created from the feedback of both customers and professional estheticians. By cleansing with a formula suited to the pH of delicate zones, it helps prevent issues and addresses concerns such as odor, dullness, roughness, and dryness. This is a Japanese-made, VIO-specific cleansing agent.
"VIO Wash Foam" ¥950 (100mL)
Esthetic TBC
0120-80-1272
http://www.tbc.co.jp/