Blessing launched "Hamigakido," a premium whitening care brand, on April 16, 2023.

Hamigakido is a premium whitening care brand centered on the theme of "whiter the more you brush." It was born from the collective expertise of artisans in research, development, and manufacturing, alongside dental specialists with over 30 years of oral care research.

The new product features an innovative whitening paste developed over 10 years in collaboration with dental professionals, based on bioceramics research. Its unique "White Hydroxyapatite Formula" applies insights from bioceramics research—used in artificial bones and joints—to create a formula that easily adheres to teeth and smooths the enamel surface marred by stains.

In addition to the medicinal ingredient "Polyethylene Glycol 400," which lifts and removes stains and yellowing, the fine particles of the "White Hydroxyapatite Formula" thoroughly eliminate even stains lodged in the micro-scratches on the tooth surface. Furthermore, while delivering whitening effects, it also provides eight benefits, including prevention of hypersensitivity and gum disease.

In addition to the basic "Medicated Whitening Paste," there is a premium type and a trial size of the premium type available for easy testing.

Why not embrace a brighter daily life with Hamigakido's new concept in premium whitening, born from the collective wisdom of artisans?