BEAUTY /
NEWS
May 20, 2020
Launched June 3rd: Care for your body, care for the world. Introducing Weleda's new body care set, mindful of sustainability | WELEDA
WELEDA
Introducing a Sustainable Body Care Set
WELEDA is launching a sustainable body care set featuring its "White Birch Body Oil" and a body brush made from FSC-certified beechwood. Available in limited quantities from Wednesday, June 3rd, 2020.
Edit by Sara Ando
Embrace Nature's Bounty in Your Daily Body Care
White Birch Body Oil is Weleda's star product, designed to massage and firm areas of concern such as the waist, thighs, and hips, leaving skin feeling toned and supple.
White birch, a plant known for its exceptional "circulation" capabilities, draws water from deep within the earth, circulates it throughout the tree, and then transpires it through its leaves. Its grapefruit scent is refreshingly invigorating, making your self-care moments even more delightful.
The white birch used by Weleda is organically grown in Czechoslovakia and Poland. Meticulous care is taken to prevent deforestation, with adjustments made to the amount of leaves and bark harvested, and new cultivation areas being expanded.
The Tapping Body Shape Brush, characterized by its long handle for comfortably reaching and massaging difficult areas like the back and calves, is made from FSC-certified beechwood. FSC certification is awarded to wood produced in a way that respects forest conservation, benefits local communities, and is economically sustainable. By purchasing products with this mark, consumers can indirectly support global forest conservation.
The brush's pins work in harmony with the applied oil, allowing for simple yet effective self-administered tapping massages. Embrace this body care set to nurture not only your body and mind but also the world, promoting well-being and beauty.
White birch, a plant known for its exceptional "circulation" capabilities, draws water from deep within the earth, circulates it throughout the tree, and then transpires it through its leaves. Its grapefruit scent is refreshingly invigorating, making your self-care moments even more delightful.
The white birch used by Weleda is organically grown in Czechoslovakia and Poland. Meticulous care is taken to prevent deforestation, with adjustments made to the amount of leaves and bark harvested, and new cultivation areas being expanded.
The Tapping Body Shape Brush, characterized by its long handle for comfortably reaching and massaging difficult areas like the back and calves, is made from FSC-certified beechwood. FSC certification is awarded to wood produced in a way that respects forest conservation, benefits local communities, and is economically sustainable. By purchasing products with this mark, consumers can indirectly support global forest conservation.
The brush's pins work in harmony with the applied oil, allowing for simple yet effective self-administered tapping massages. Embrace this body care set to nurture not only your body and mind but also the world, promoting well-being and beauty.
My Clean Beauty Style
Release Date | Wednesday, June 3rd, 2020
Price | ¥4,600 (excluding tax)
Set Contents | White Birch Body Oil (100mL), Tapping Body Shape Brush
<International Day for Biological Diversity Campaign>
Weleda's directly managed stores will begin pre-orders for "My Clean Beauty Style" from Friday, May 22nd (International Day for Biological Diversity). As a pre-order bonus, receive a mini size (10ml) of "White Birch Body Oil" and an "Upcycled Coaster" made from waste wood from Kochi's Shimanto cypress.
Release Date | Wednesday, June 3rd, 2020
Price | ¥4,600 (excluding tax)
Set Contents | White Birch Body Oil (100mL), Tapping Body Shape Brush
<International Day for Biological Diversity Campaign>
Weleda's directly managed stores will begin pre-orders for "My Clean Beauty Style" from Friday, May 22nd (International Day for Biological Diversity). As a pre-order bonus, receive a mini size (10ml) of "White Birch Body Oil" and an "Upcycled Coaster" made from waste wood from Kochi's Shimanto cypress.
Inquiries
Weleda Japan
Tel. 0120-070-601
www.weleda.jp