Men's cosmetic brand ZIGEN has adopted "ECO2," a new material that reduces CO2 emissions during combustion by approximately 60%, for the container of its "ZIGEN Face Wash." The formula has also been renewed simultaneously.

"ZIGEN Face Wash" has always pursued consideration for the ocean by avoiding the use of microbeads in its scrubs and formulating ingredients that do not harm coral. Now, it has been renewed again, encased in "Ecotwo," an eco-bottle that reduces CO2 emissions during combustion by approximately 60%.

Why does a cosmetic brand focus on environmental considerations? ZIGEN believes it's because a rich lifestyle and environmental issues are inseparable and interconnected. For example, coral not only serves as a habitat for a quarter of all marine fish species but also generates an annual economic effect of 3 trillion yen, supporting the income of approximately 500 million people worldwide.

Conversely, plastic waste in the ocean not only claims the lives of 100,000 marine mammals and 1 million seabirds annually but also raises concerns about health impacts on humans through the food chain.

ZIGEN aims to pursue and circulate richness for all things, not just the richness of any single individual. Furthermore, with this renewal, nine types of natural plant essential oils have been blended, evolving the scent to a refreshing citrus.