The "Swan Neck" Reaches Lashes from Inner to Outer Corner

To make lashes appear fuller, longer, and more beautiful is an eternal desire for women across all ages. In response to this aspiration, Lancôme, known for creating dramatic eyes, launches "Grandiôse" on January 30th. This single mascara, meaning "sublime" or "magnificent," will undoubtedly become the new face of Lancôme as it celebrates its 80th anniversary in Japan.

The most significant innovation is Lancôme's first-ever mascara wand with a "Swan Neck™" curve and a high-precision silicone brush. The Swan Neck, named after the elegant curve of a black swan's neck, is angled at 25 degrees relative to the wand. This curve, inspired by ergonomics, naturally follows the contours of the eye with a simple flick of the wrist. It captures every lash from the inner to the outer corner, and from root to tip. Furthermore, it elegantly bypasses the cheekbone, nose, and brow bone, following the face's natural contours, allowing for flawless application even on the opposite eye.



Another key feature is the short elastomer brush, developed to ensure a smooth application with the optimal amount of mascara from the very first use. It also excels at capturing even the shortest lashes from the root, separating them beautifully. A single stroke creates a dramatic, fan-like effect.

Additionally, its smudge-proof formula that can be easily removed with lukewarm water is another welcome feature.

Coinciding with the launch of "Grandiôse," a "Mascara Kit" campaign also begins. With any makeup purchase of 7,000 yen (excluding tax) or more, including "Grandiôse" or other selected mascaras, customers will receive a 7.5mL bottle of the fragrance Trésor in Love (Eau de Parfum), described as evoking "the first day you fell in love," along with an original pouch.

GRANDIÔSE
Price | 4,200 yen (excluding tax)
Volume | 10mL
Available in 1 shade | Noir Mirifique

Lancôme
Tel. 03-6911-8151
http://www.lancome.jp/