Dior Addict Lip Maximizer introduces a Japan-exclusive shade, "Tokyo Pink"

DIOR

Dior's Summer Collection: Playful Color for the Summer

EDITOR'S EYE
This summer, Dior's theme is "Sports." The collection features vibrant makeup inspired by various sports like marine sports and ball games, as well as stadium aesthetics.
With vivid shades reminiscent of blue skies and midsummer sun, and energetic radiance, these captivating items are perfect for active women who want to fully embrace the summer.
The popular "Dior Addict Lip Maximizer" comes in a Japan-exclusive shade, "019 Tokyo Pink," packed with sparkling pink glitter that is simply mesmerizing.

On Friday, June 5, 2020, Parfums Christian Dior will launch the Summer Collection 2020 "Color Games" nationwide. Pre-orders begin Friday, May 8.Dior Official Online BoutiquePre-orders begin.

Edit by ANDO Sara

For Women Who Fully Embrace Summer

This summer, Dior proposes a playful femininity, woven from vivid shades and energetic radiance that stand out against the clear early summer sky and the midsummer sun.

With textures that are gentle on the skin and vibrant shades that glisten in the sun, this collection is perfect for enjoying a healthy summer makeup look.

A standout is the Japan-exclusive shade "019 Tokyo Pink" from the highly popular "Dior Addict Lip Maximizer," which deeply hydrates and plumps the lips.

Born from the inspiration of Tokyo's energy, neon lights, and feminine beauty, this glamorous and transparent pink is a clear pink with delicate glitter, specially created to complement Japanese women's lip tones. It instantly creates fuller lips, embodying an energetic summer.

Additionally, two new shades are introduced: "016 Shimmer Nude," a nude beige with a pearlescent shimmer, and "020 Brown," an elegant, sheer chocolate brown.

The "5 Couleurs (Color Games)" eyeshadow palette, evoking iridescent water splashes, features a graphical Dior logo. Also new are limited-edition shades of "Diorshow Color & Contour Duo," which combines an eyeliner and a creamy stick eyeshadow. These create healthy, radiant eyes that pop against the skin under the summer sun.

Also launching are "Dior Addict Stellar Shine," a lipstick with vibrant pink shades that moisturize lips for hours; "Diorskin Mineral Nude Glow Powder (Color Games)," a powder with highlighting and skin-tone correcting effects; "Diorskin Rouge Blush (Color Games)," which adds a playful flush of color to the cheeks with its limited-edition shades; and "Dior Vernis," subtly scented with bergamot.

Dior Summer Collection 2020 (Color Games)
Dior Official Online BoutiquePre-orders begin May 8, 2020.
Scheduled for nationwide release on Friday, June 5, 2020.
Available on some department store websites starting Friday, May 15.

Dior Addict Lip Maximizer
3 limited editions, ¥3,700 each (excluding tax)
016 Shimmer Nude
019 Tokyo Pink (Japan Exclusive)
020 Brown

5 Couleurs (Color Games)
2 limited editions, ¥7,800 each (excluding tax)
287 Dive
879 Sprint

Diorskin Mineral Nude Glow Powder (Color Games)
2 limited editions, ¥5,800 each (excluding tax)
01 Pink Frame
02 Coral Frame

Diorskin Rouge Blush (Color Games)
2 limited editions, ¥6,000 each (excluding tax)
431 Peach Ballet
485 Pink Pom

Dior Addict Stellar Shine
7 limited editions, ¥4,000 each (excluding tax)
572 Pearl Pink
608 Sweet Pink
609 French Pink
871 Peony Pink
876 Bal Pink
885 Flamingo Pink
983 Night Pink

Diorshow Color & Contour Duo
2 limited editions, ¥3,900 each (excluding tax)
001 Gold/Blue
002 Peach/Brown

Dior Vernis
3 limited editions, ¥3,000 each (excluding tax)
120 Lady
208 Set
230 Go

Inquiries

Parfums Christian Dior
Tel. 03-3239-0618
www.dior.com
Instagram:@DIORMAKEUP