Release of "ADDICTION Limited Compact" featuring E-girls in advertisement | ADDICTION
BEAUTY / NEWS
December 15, 2014

Release of "ADDICTION Limited Compact" featuring E-girls in advertisement | ADDICTION


ADDICTION
Featuring E-girls in Advertising Visuals


Limited Edition Eye Color "Addiction Limited Compact" Released


From ADDICTION, the makeup artist brand helmed by New York-based makeup artist AYAKO, comes the limited edition eye color "Addiction Limited Compact," released on Friday, December 19th.
For this release, "E-girls," a girls' entertainment project inheriting the D.N.A. of EXILE, will appear in the brand's first-ever television commercial.



Text by KAJII Makoto (OPENERS)




Focus on the Visuals of Five Members with Cool Expressions



Since its launch in 2009, Addiction has been a popular, innovative makeup brand that creates styles maximizing each woman's individuality with its rich variety of colors and textures.

The limited edition eye color "Addiction Limited Compact," to be released this time, expresses a facet of Tokyo that everyone yearns for and is excited about, under the theme "TOKYO MON AMOUR = My Lover, Tokyo." It features a set of two colors: popular existing shades and highly acclaimed shades from past releases that are being brought back.

Three types of cool and rock-inspired limited edition eye color compacts will be released: "Tokyo Story," "Tokyo Mon Amour," and "Tokyo Jazz II."



Limited Edition Combining Popular Eye Colors




ADDICTION|E-girls

In "Tokyo Mon Amour" shown, the left color is "Singita," a brown pink that shines with a fresh, delicate silver luster, and the right color is "Mystic Mirage," a mysterious shade that glitters with various pearls like a mirage.

This color combination is a revival of Addiction's only pink eyeshadow, paired with a soft brown.

Addiction Limited Compact
"Tokyo Mon Amour"

Price | 4,860 yen

ADDICTION BEAUTY
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