IPSA introduces a convenient, portable stick serum designed to address daytime dryness. Launching August 1st (Friday), "The TimeR Day Essence Stick" is a stick-type moisturizing serum that smooths dry, chapped skin with a single application. While stick formulations have traditionally been challenging for moisturizing care, IPSA has overcome this hurdle with its unique emulsification technology. By successfully incorporating approximately 65% moisturizing ingredients, it delivers concentrated hydration, resulting in refined, dewy skin. The serum melts into the skin with a refreshing feel. It adheres well to frequently moving areas like the eyes and mouth without feeling sticky, and is designed for optimal makeup touch-ups, even over foundation. To combat skin tightness caused by dryness (stratum corneum shrinkage), IPSA focused on the principle of dried seaweed rehydrating in water, adopting the moisturizing ingredient "trehalose" as a key component. Its effectiveness is truly convincing once you try it.

The TimeR Day Essence Stick ¥2,900 (excluding tax)
IPSA0120-523-543 www.ipsa.co.jp