Melvita's Roll-On Serum: Perfect for Digital Eye Strain | MELVITA
BEAUTY / NEWS
July 23, 2018

Melvita's Roll-On Serum: Perfect for Digital Eye Strain | MELVITA


MELVITA


A New Roll-On Serum to Firm and Brighten the Eye Area



From French organic cosmetics brand MELVITA comes a new beauty essential: a portable roll-on serum designed to combat digital fatigue anytime, anywhere.

Text by YOSHIDA Miho






Revive Your Eyes for a Brighter, More Alert Expression



We blink about 20,000 times a day. Add to that intense UV exposure and the strain from PCs and smartphones, and our eyes are constantly working.

Puffiness and dark circles, often accompanying eye fatigue, can cast a dull shadow over the entire face. To maintain a vibrant, wide-awake look all day long, there's the "Icy Fresh Eye Roll-On Cornflower Water."

Formulated with organic cornflower water, known for its high anthocyanin content beneficial for the eyes, and other natural ingredients that promote circulation, this serum targets eye area stagnation that causes puffiness and dark circles by boosting blood flow and draining excess fluid.

Its astringent properties firm the skin, imparting a tautness to tired-looking eyes, while moisturizing ingredients hydrate the delicate eye area. The cool sensation of the gel is refreshing, and a massage with the cooling rollerball enhances the invigorating effect.

When you feel your eyes are "a bit heavy" or "dry," simply reach for this convenient treatment. It’s a new approach to eye care that revives your eyes for a bright, alert expression, as if you've just woken up refreshed.




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Icy Fresh Eye Roll-On Cornflower Water
Volume | 10mL
Price | ¥1,800 (excluding tax)





Inquiries


Melvita Japon Customer Service


Tel. 03-5210-5723