BEAUTY /
NEWS
February 18, 2015
Aesop Produces First Short Film in Collaboration with a Featured Artist
Aēsop
Global Website Also Renewed Simultaneously!
First Short Film Produced in Collaboration with a Featured Artist
On September 6, 2012 (Thursday), Aēsop renewed its global website. Simultaneously, it will release "Morphe," its first short film produced in collaboration with Amsterdam-based artist Lucy McRae.
Text by KUROMIYA Yuzu
A Short Film That Provokes and Captivates
Since its founding in Melbourne, Australia, in 1987, Aēsop, a botanical skincare brand that has pursued the creation of superior skincare items, has significantly revamped its website on September 6, 2012 (Thursday). In conjunction with this, they have produced "Morphe," their first short film, in collaboration with Lucy McRae, an artist based in Amsterdam who specializes in designs using the human body as material, a "body architect."
McRae is drawn to the allure of the human body, pioneering a new form of expression called "body architecture." For many years, she has created a multitude of original and highly creative works centered on the relationship between technology and the human form.
Sympathizing with McRae's provocative style, seasoned with her unique aesthetic, Aēsop commissioned the production of a three-and-a-half-minute short film. The filming took place in an old church in Amsterdam, resulting in a short film that playfully expresses a new fusion of science and beauty.
Like Aēsop, which creates high-quality products using botanical ingredients and meticulously researched non-botanical components, "Morphe" expresses the exquisite fusion of science and nature. The setting for the film is a space inspired by an Aēsop laboratory. A diligent scientist uses various gels, liquids, and peculiar machines to perform secret beauty treatments on a sleeping beauty.
It is reminiscent of the film "Frankenstein" or Charles Perrault's "Sleeping Beauty." However, according to Lucy McRae, the inspiration came from the 19th-century scientist and philosopher Hermann von Helmholtz and his groundbreaking research on human perception, which posited that "all things happen on the skin."
Regarding this short film, Lucy McRae commented, "What I wanted to propose was a journey into the interior of the world, transcending mere skincare. It could be described as a journey that awakens deeper realms of perception, far beyond the landscapes perceived by the human body. In this world, skin and hair are fortunate enough to receive new, hyper-sensory beauty treatments, playing a vital role for women."
The short film, which expresses Aēsop's highest quality products born from rigorous scientific research through Lucy McRae's signature body architecture, is well worth seeing.
Aēsop Japan
Tel. 03-6427-2137
www.aesop.com