Aesop Opens New Stores Simultaneously in Tokyo and Yokohama
BEAUTY / NEWS
February 20, 2015

Aesop Opens New Stores Simultaneously in Tokyo and Yokohama


Aēsop


New Aēsop Stores Open Simultaneously in Tokyo and Yokohama


Aēsop, renowned for its botanical skincare, has opened two new stores simultaneously on June 15th (Friday) at the Shin-Marunouchi Building and Yokohama Bay Quarter. The store designs, tailored to each location, are also expected to draw attention.


Text by KUROMIYA Yuzu





Travel Cases Also Launched Exclusively to Commemorate the Opening



Aēsop, the botanical skincare brand founded in Melbourne, Australia in 1987, has opened two highly anticipated new stores simultaneously at the Shin-Marunouchi Building and Yokohama Bay Quarter.

Aēsop is also known for its unique interior designs at each of its stores worldwide. The new directly managed store, which has opened at the Shin-Marunouchi Building, is a collaboration with the now-popular Torafu Architects. Deep amber wood chipboard is used as the main material for the interior, creating a compact and orderly space that embodies Aēsop's values and philosophy.

Inside the store, all of Aēsop's items are available, formulated with plant-derived and laboratory-developed high-quality ingredients. Highly trained Aēsop consultants are on hand to identify the most suitable items for individual needs and provide precise advice, a unique offering of the directly managed stores. It should be easy to find items that suit you.

To commemorate these openings, the New York Travel Case and Geneva Travel Case, named after the inspirations of their respective locations, will be released exclusively at the directly managed stores. Both travel cases contain a special kit with unisex items for skincare, haircare, and body care.

"It's frustrating when you can't maintain your usual routine while traveling. The size and durability are impeccable. With these, you can take your favorite skincare and grooming essentials with you wherever you go," comments Kate Forbes, Research & Development Manager. The black microfiber travel cases are perfectly sized to hold Aēsop's full-sized products, making them exceptionally practical. They are sure to be useful for vacations and beyond.

Aēsop, which currently operates over 45 directly managed stores worldwide, continues to evolve, opening new stores this year in Geneva, Paris, London, and New York. Expectations are high not only for the highest quality products but also for store designs that harmonize with their respective locales.


Aēsop 02



New York Travel Case
Price | ¥7,350
Kit Contents | CL Shampoo 50mL, CL Conditioner 50mL, Body Cleanser 11 50mL, Rind Body Balm 50mL, Facial Cleanser 45 15mL, Antioxidant Toner 15mL, Facial Serum 34 15mL, Lip Care+ 6mL





Aēsop 03



Geneva Travel Case
Price | ¥7,350
Kit Contents | CL Shampoo 50mL, CL Conditioner 50mL, Body Cleanser 11 50mL, Rind Body Balm 50mL, Fabulous Face Cleanser 15mL, B & T Balancing Toner 15mL, Prim Facial Cream 15mL, Lip Care+ 6mL





Aēsop Shin-Marunouchi Store
Shin-Marunouchi Building 3F, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo
Tel. 03-6269-9502

Aēsop Yokohama Bay Quarter Store
1-10 Kinko-cho, Kanagawa-ku, Yokohama, Kanagawa
Tel. 045-534-8912