Les Merveilleuses LADURÉE Introduces Its First Whitening Serum | Les Merveilleuses LADURÉE

Les Merveilleuses LADURÉE | The Art of Beauty

Aiming for Pearl-Like Translucent, Beautiful Skin

Les Merveilleuses LADURÉE Launches Its First Whitening Serum

Les Merveilleuses LADURÉE, a cosmetic brand born from the renowned Parisian patisserie "Ladurée," has released its first whitening serum. The serum, which pursues "ideal whitening" from the brand's unique perspective, has already become a topic of conversation, following the attention garnered by its makeup items.

By Chihiro Horie

Towards Radiant, Translucent White Skin That Enhances Expressive Beauty

Les Merveilleuses LADURÉE, which has led the blush boom, focused on "achieving translucent, radiant white skin" when developing its whitening serum. The concept is that color cosmetics, including blush, truly shine and enhance facial expressions only on clear, bright skin. This approach to whitening also works in harmony with color cosmetics.

To achieve perfectly clear skin, the brand features pearls. In the late 18th century, progressive Parisian women adorned themselves with pearl jewelry to brighten their complexions. Pearl extract not only imparts radiance but also offers significant moisturizing benefits.

Furthermore, it contains extract from the Rosa roxburghii, a treasure trove of Vitamin C. The extract from this beautifully double-flowered rose supports the action of "Vitamin C derivatives," key to brightening. As this extract penetrates every corner of the stratum corneum, it brings you closer to skin that glimmers with clarity from within. Additionally, the refreshing scent of herbs and roses evokes a sense of excitement for spring and summer.

With the "Brightening Serum," you need not fear the approaching season of UV rays.