BEAUTY /
NEWS
February 5, 2016
A Sumptuously Luxe, Multi-Functional Emulsion Debuts | La Prairie
la prairie
Radiant Skin, Inside and Out, with the Power of Gold
La Prairie's Beauty Emulsion Doubles as a Makeup Base
Swiss luxury skincare brand "la prairie" has released a beauty emulsion that functions as both a treatment and a makeup base. Containing real gold and leveraging its properties, it awakens beauty from within and without, leading to a sensational finish.
By Chihiro Horie
Achieve Perfect, Luminous Skin Instantly
A woman's skin radiates dramatic beauty when it catches the light of sunrise or sunset, bathed in a golden glow. This concept inspired "La Prairie's" "Radiance Perfect Fluid Pure G." It's a sensational item designed to help you achieve "radiant skin" that looks as if you're bathed in the soft-focus light of dawn or dusk, anytime, anywhere.
The key ingredient is "gold." Blended generously with real gold powder, it provides an immediate visual effect, enveloping the skin in radiance and making it appear reborn with luster. The light diffusion naturally conceals skin concerns. To achieve firm, ageless skin, the brand selected "Golden Peptides," a combination of gold particles and peptides. By restoring firmness, it brings you closer to skin that reflects light healthily.
The texture is light and melts into the skin, making it suitable for daily use as an emulsion, morning and night, especially for the upcoming season. Furthermore, it demonstrates its efficacy as a makeup base. The included silicone ingredients blur pores and fine lines, creating a smooth canvas for a flawless, elegant finish.
This multifunctional emulsion, supporting the skin from all angles, will make busy modern women shine in every situation.

La Prairie Radiance Perfect Fluid Pure G
Price | ¥64,800
Release Date | February 12, 2016 (Friday)
Volume | 40ml
Original Product Website
http://www.laprairiegoldenhour.com/
Inquiries
La Prairie
0120-223-887