BEAUTY /
NEWS
November 5, 2015
Carita's Legendary Oil in an Anniversary Bottle | CARITA
CARITA
Celebrating 70 Years: A Collaboration with Courrèges
CARITA's Legendary Oil in an Anniversary Bottle
To commemorate its 70th anniversary, French luxury brand CARITA has collaborated with haute couture house Courrèges. The CARITA 14, CARITA's iconic oil, is now available in a special 70th-anniversary bottle.
Text by Yuzu Kuromiya
A New Generation Cream for Mature Skin Also Arrives
Founded in 1945 by sisters Maria and Rosy Carita, CARITA is known for its "Haute Beaute" – a philosophy of total beauty for face, body, and hair. Long before "aesthetics" became a common term, the brand pioneered unique treatments. CARITA 14, launched in 1956 as the brand's very first product, has remained a steadfast favorite as a universal oil designed to unlock each individual's maximum beauty.
To celebrate the brand's 70th anniversary, a collaboration has been realized between CARITA and Courrèges, two houses that have revolutionized the worlds of beauty, couture, and design. The CARITA 14 70th-anniversary bottle draws inspiration from photographs of the Carita sisters wearing and favoring Courrèges. The Courrèges design team created a playful bottle design featuring illustrations of the two sisters.
Inside the bottle is, of course, the legendary CARITA 14 oil. Its light texture absorbs effortlessly into skin and hair, imparting a velvety sheen and suppleness.
Additionally, body cream and face masks are now available from the CARITA 14 line. The "Lait de Beauté 14" body cream has a fluid, milky texture that spreads easily. It also boasts exceptional hydration, restoring elasticity and softness to the skin. The "Masque de Beauté 14" is a treatment mask for the face, offering SOS care to replenish and repair. Both products share the fresh verbena scent of CARITA 14.
Age-Defying Items Not to Be Missed
From the "Parfait Series," a global anti-aging line embodying the brand's technology, comes "Crème Âge Repulpant," a new generation cream for mature skin. Inspired by the reconstructive effects of lipofilling, its "The Parfait Technology" works both protectively and actively to restore a sculpted, radiant, and luminous complexion.
Its silky, smooth texture glides on comfortably, and the fruity-floral fragrance enhances the mood. The luxurious bottle, feminine scent, and sensorial experience all work in harmony to bring out a woman's beauty.
CARITA 14 70th Anniversary Bottle
Price: ¥10,800 [100ml]
Lait de Beauté 14 Body Cream
Price: ¥5,940 [200ml]
Masque de Beauté 14 Face Treatment Mask
Price: ¥5,940 [50g]
Crème Âge Repulpant
Price: ¥45,360 [50ml]
Inquiries
CARITA
0120-006-336
www.carita.jp