BEAUTY /
NEWS
February 26, 2015
SUQQU | The Next-Generation Powder Foundation for Mature Skin Has Arrived
SUQQU
Effortless application, yet stunning beauty that lasts.
Next-generation powder foundation for mature skin.
SUQQU introduces another sophisticated foundation for mature skin. It combines the ease of powder with the coverage of liquid or cream foundations. This innovative powder foundation, born from a new concept, will be available on March 23rd (Friday).
Text by SOMEYA Harumi
Formulas for pore/sebum control and hydration.
For women grappling with various skin concerns like pores, oiliness, and dullness, choosing a foundation is a challenge. They desire coverage but dislike heaviness, want ease of application, yet demand reliable, natural-looking results.──SUQQU, a brand dedicated to pursuing effortless yet long-lasting base makeup for discerning adults, has once again answered these desires.
The "SUQQU Dual Effect Powder Foundation" is a next-generation powder foundation that allows for the easy creation of beautiful base makeup without the need for primer. It retains the convenience of powder while delivering the coverage, adherence, and radiance of liquid and cream foundations. It even creates a natural lifting effect, making it a truly dream-like foundation.
The key lies in its innovative technology and two types of formulas that address specific skin concerns. A newly developed aqua network structure, which encapsulates moisturizing ingredients, ensures a clinging fit that resists creasing and fading. Two sets of formulas—one for pore and sebum control, and another for hydration—efficiently cover the complex concerns unique to mature skin, maintaining a smooth finish. Another noteworthy aspect is the color. With a composition of two shades, lighter and darker, it sculpts the face with ideal contours simply by application, without requiring special techniques.
The beautiful finish is undeniable once you try it. This foundation, which balances ease of use with premium quality, is more than capable of satisfying even the most demanding adult skin.
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SUQQU Dual Effect Powder Foundation
Price | ¥10,500
6 shades available | SPF25・PA++
An advanced UV protector for mature skin with skincare benefits.
Its smooth texture is reminiscent of a luxurious moisturizing cream. The water-based formula, enriched with ingredients for hydration and firmness, provides a dewy finish. Despite its SPF50・PA+++ rating, it feels refreshingly light and non-sticky, with comfort that lasts. Thanks to new technology, the "SUQQU Face Protector" effectively shields against UV-B rays and even the longest UVA rays that cause spots and loss of elasticity, providing long-lasting protection. This new UV protector for mature skin, which defends against UV damage while delivering continuous skincare benefits, will be released on April 20th (Friday).

