2018 Spring Collection Inspired by "Kinsai" (Gold Lacquer), a Traditional Kimono Craft

This spring, SUQQU draws inspiration from "Kinsai" (gold lacquer), a traditional Japanese craft. Kinsai is a decorative process in kimono making that enhances the beauty of Japanese women, applying exquisite radiance with gold and silver foil or powder to dyed fabrics. Inspired by this technique, which boasts over 1000 years of history, the collection features items that impart a sophisticated sheen and delicate sparkle, as if brushed with gold or silver powder. With their transparent, clear color payoff and a clean, elegant luster that imbues lips with a sense of purity, and eye shadow palettes highlighting exquisite, soft color and delicate shimmer, these color makeup products offer a refined華やかさ (hanayagasa - gorgeousness) that is never overpowering, sure to captivate everyone.

SUQQU Flawless Lip Gloss
The new color gloss, available in shades that suit adults, offers a non-sticky, fresh, and smooth finish, creating plumpness and a sense of transparency. With a clear color payoff that imparts a pure "hin-tsuya" (elegant luster) to the lips, reminiscent of a clear lake surface with minimal color muddiness or whiteness, the 12 shades are named with sophisticated Japanese motifs like "Amecha" (caramel tea), "Akamitsu" (red honey), and "Tsuyabudou" (glossy grape), accentuating a refined adult image.

10 new shades / 2 limited edition shades, ¥3,500 each (excluding tax)
Release Date | Friday, January 19

SUQQU Designing Color Eyes
SUQQU's highly anticipated "Designing Color Eyes" eyeshadow palette introduces two new spring shades and one limited edition color. This season, all highlight colors feature an extremely soft payoff that melts into the skin, leaving only a nuanced impression. Furthermore, each palette includes a Radiant Color, a dazzling glitter with a new formula, which can be used alone or mixed with accent colors.

2 new shades / 1 limited edition shade, ¥6,800 each (excluding tax)
Release Date | Friday, January 19

SUQQU Pure Color Blush
Two new shades and one limited edition color are added to the popular gradient blush, known for its excellent blendability with the skin, perfect for spring cheeks with soft color payoff. The new shades are an apricot orange x coral that complements all skin tones and makeup, and a stylish, sophisticated light brown x sheer beige. The limited edition soft red x creamy pink offers a blush that provides adult loveliness without being overly sweet, imparting a nuanced flush as if from within the skin.

2 new shades / 1 limited edition shade, ¥5,500 each (excluding tax)
Release Date | Friday, January 19

SUQQU Extra Glow Lipstick
Two new shades and one limited edition color are introduced for the lipstick, which offers a smooth texture that melds with the lips. A fresh tomato red that enhances skin beauty and complexion, and a skin-friendly deep brown that creates a sophisticated impression with a single application, both appear as rich colors but are easy to use due to their light texture. Additionally, the limited edition sparkling gold can be worn alone or layered over other lip colors.

2 new shades / 1 limited edition shade, ¥4,000 each (excluding tax)
Release Date | Friday, January 19

SUQQU Deep Nuance Eyes
Five limited edition shades of "Deep Nuance Eyes," a cream shadow that creates dimensional eyes by manipulating light, are now available. All shades offer delicate shimmer and sheer color payoff, allowing for beautiful gradations even when applied alone. The color variations include platinum beige, which can be used as a base or highlight, and a subtly delicate, shimmering pink like sakura petals, all featuring clear spring colors and radiance.

5 limited edition shades, ¥3,500 each (excluding tax)
Release Date | Friday, January 19

SUQQU Gel Eyeliner Pencil
Two new shades and one limited edition color are added to the "Gel Eyeliner Pencil," which creates striking eyes with its melting texture and meticulously crafted application. The new shades are a light brown that gently defines the lash line and a cool gray that adds subtle shading to the eye area. The limited edition vibrant purple serves as an accent for the eyes. All shades are light and natural-looking, allowing them to be used with any eyeshadow.

2 new shades / 1 limited edition shade, ¥3,200 each (excluding tax)
Release Date | Friday, January 19

SUQQU Nail Color Polish
Three limited edition colors are released, designed to adorn fingertips with spring-like vibrancy, captivating color, transparency, and shine. A reddish, healthy bright orange that evokes the sun's brightness and vividness; a delicate, dazzling crushed gold that seems to scatter fragments of the moon; and a fresh, transparent clear grape reminiscent of ripe fruit. All colors are crafted with sophisticated shades and textures that beautifully complement adult skin tones.

3 limited edition shades, ¥2,500 each (excluding tax)
Release Date | Friday, January 19