Richly formulated with "Birch Sap Extract" and "Yuzu Extract"

Est, which offers total whitening care for aging skin by not only suppressing melanin production but also improving skin tone through blood circulation, enhancing translucency with moisture, and addressing firmness for a radiant complexion, has further strengthened its approach. By formulating "Birch Sap Extract" and "Yuzu Extract," key moisturizing ingredients, at higher concentrations, they have perfected the new "Whitening Force" whitening series, which brings out a dewy translucency.

Birch sap extract, which inhibits melanin production, and yuzu extract, which excels at promoting blood circulation. For adult skin that cannot afford to compromise on either whitening or moisturizing, it's welcome news that these two moisturizing ingredients, playing a significant role in Est's whitening approach, are now formulated at higher concentrations than before. Furthermore, the lotion and night emulsion feature Est's unique penetration-enhancing technology to improve the absorption of whitening and moisturizing ingredients into the stratum corneum. Upon application, they blend seamlessly into the skin, providing an immediate sense of rich moisture.

A new makeup base for a lasting beautiful finish

This spring also sees the launch of a new, refreshing type of makeup base that resists makeup breakdown. The "est Long Lasting Base" features the new "High Adhesion Ingredient," which forms a strong film to bond foundation to the skin, in addition to Lasting Powder EX that absorbs and fixes sebum, preventing it from spreading. This ensures even application and a fit that lasts, resisting excess sweat and oil without creasing, maintaining a freshly applied makeup look for extended periods.