From est, a new serum that whitens with carbonated foam. Launching August 31 (Friday). This autumn, est, which has been developing skincare cosmetics that address women's skin concerns since its inception in 2000, confidently presents its "whitening effect Micro Mousse," a whitening serum powered by carbonated foam. The key feature of the carbonated microbubbles, containing est's unique whitening ingredients, is their pack-like application. Gently spread the creamy foam across the entire face without collapsing it to allow the whitening ingredients to fully penetrate. For areas of concern, layering the product and leaving it on for about one minute is effective. The serum further enhances the penetration of "Camomilla ET," a whitening ingredient extracted from German chamomile, and newly incorporates the newly developed "Roman Chamomile Extract." This "double chamomile approach" suppresses melanin production, prevents spots and freckles, and provides moisture, combined with the power of carbon dioxide gas to improve blood circulation. Continued use leads to clearer, more radiant skin.

Whitening Effect Micro Mousse (Quasi-drug) [90g] ¥12,600 Refill ¥11,550 (est 0120-165-691 www.est-net.jp)