est | New foundation launched, offering est's signature "smooth, radiant skin" finish.
BEAUTY / NEWS
March 10, 2015

est | New foundation launched, offering est's signature "smooth, radiant skin" finish.


est
A new sensation: ultra-fine powder, refined to the micro-level, glides on smoothly!


New Foundation from est Promises a "Smooth, Luminous Skin" Finish


A new foundation, "Powder Foundation Silky Smooth," has been released by "est" on March 7th (Saturday), offering a "smooth, luminous skin" finish that provides solid coverage without any powdery feel.

Text by KAJII Makoto (OPENERS)




High Coverage Meets Natural Look for Lasting Radiance


Powder Foundation Silky Smooth features "Skin Sync Powder," ultra-fine, rounded powder particles with no sharp edges, which glide on the skin with a pleasant feel, enveloping it like a silken veil.

The micro-level refined powder provides excellent coverage while achieving a luminous, smooth finish that feels weightless, as if emitting a subtle glow.

By enhancing its sebum-resistant and dullness-preventing functions, it not only creates bright, smooth skin but also boosts its ability to maintain a natural, beautiful complexion that looks like bare skin.

Experience est's "Smooth, Luminous Skin" with These Coffrets!


Additionally, two types of coffrets featuring the "Powder Foundation Silky Smooth" as the main product were released on the same day. The "est Long Lasting Silky Smooth Coffret" (limited quantity, ¥11,124) includes the Powder Foundation Silky Smooth and a makeup base that enhances longevity, along with two whitening basic care items and a cleanser, perfect for the upcoming season.

The "est Long Lasting Liquid White Coffret" (limited quantity, ¥10,800) is an exceptional value coffret that pairs a liquid foundation with a long-lasting luminous finish with a loose powder that enhances makeup longevity, complemented by basic whitening care and a cleanser.

Powder Foundation Silky Smooth
SPF25・PA++
Price/Volume: ¥7,020 (10g)
Shades: All 6 colors
Refill ¥5,400, Case sold separately ¥1,620

est
0120-165-691
www.est-net.jp