On Wednesday, February 5, 2020, a new fragrance from GUCCI arrives. Celebrating the joy of embracing one's true self, the scent comprises a bold and bright floral, fruity, chypre-inspired women's fragrance and a modern, aromatic green, spicy, fougère-inspired men's fragrance.

A new chapter is added to the story of "Gucci Guilty." This fragrance is dedicated to unique lovers who express their bond in their own way, unbound by convention, in celebration of Valentine's Day, a day to honor love.

"Gucci Guilty Love Edition Pour Homme Eau de Toilette" features an impression of vibrant, cool spices, citrus, and mysterious, masculine woody notes, resonating with the charm of a man who embraces freedom and lives unbound by norms.

"Gucci Guilty Love Edition Eau de Parfum" is a fresh, oriental floral, fruity, chypre scent that pays homage to narcissus, evoking a vintage image. Like lovers demonstrating the strength of their bond, various elements instantly meld, creating a surprisingly bold and bright aroma.

The bottles have been refreshed with captivating designs. The Pour Homme Eau de Toilette features translucent pastel green, while the Eau de Parfum is colored in a retro, subdued shade of pink.

The advertising campaign features Oscar-winning actor and musician Jared Leto and singer-songwriter Lana Del Rey. Through their reunion in a coin laundry, an iconic American setting, the campaign expresses an uninhibited spirit and a love liberated from societal constraints.