On September 7th (Saturday), est will launch a new face powder that delivers a smooth finish with a natural glow, lasting for hours. The "Long-lasting Loose Powder Pearl" is a loose powder that controls foundation smudging and shine for extended periods. Its efficacy stems from two key technologies. First, it addresses sebum. To improve makeup longevity, it incorporates "sebum-solidifying powder" for the first time in a face powder. This transforms excess sebum into a solid state, preventing stickiness. The result is comfortable skin, free from shine and makeup breakdown, throughout the day. Second, the smooth finish with a natural glow is achieved through newly added "finely milled pearls." These micro-fine, high-luminosity pearls adhere uniformly across the entire face, creating a more natural, brighter, and smoother appearance. The stretch net design ensures an even amount of powder is dispensed with ease, enhancing usability. This is truly the ideal powder. Applause for its overall excellence!

Long-lasting Loose Powder Pearl, one shade, ¥4,725 (est 0120-165-691 www.est-net.jp)