Inspired by Four Distinct Cities

This exhibition is a collaboration between the travel culture magazine "TRANSIT," which continuously journeys the globe in search of beautiful landscapes and people, and niche fragrance brands. The venue is adorned with photographs and unique perfumes inspired by four distinct cities—Amsterdam, Istanbul, Saint Petersburg, and Buenos Aires—creating a space where visitors can enjoy "travel and scent." Fragrances tailored to the image of each city will also be introduced.

Featured brands include "Acqua di Parma," "Aedes de Venustas," "Santa Maria Novella," and "Mirko Buffini Firenze." The lineup consists exclusively of select, lesser-known fragrance brands available on the first and eighth floors of Isetan Shinjuku Men's Building.

Particularly noteworthy is the fragrance customization event held on February 28 and March 1. Perfumer Hideyuki Matsuno will offer a consultation based on your preferred scents, how you spend your holidays, and the occasions for wearing the fragrance, before blending it on the spot. The customization takes approximately 30 minutes. You can choose from four types of bottles, with delivery expected about two weeks later.

Furthermore,Mirko Buffini Firenzedon't miss the visit from Mirko Buffini himself, the perfumer behind the Italian fragrance brand. He is scheduled to offer fragrance consultations in-store on February 21 (Sat) and 22 (Sun).


Fragrance Gallery
Dates: February 18 (Wed) – March 3 (Tue) *Closed February 24 (Tue)
Venue: Isetan Shinjuku Men's Building, 1F Promotion
Tel. 03-3352-1111 (Main Operator)


Mirko Buffini Firenze Event
Date & Time: February 21 (Sat), 22 (Sun) 13:00–18:00
*May be unavailable at certain times

Fragrance Customization Event
Date & Time: February 28 (Sat), March 1 (Sun) 11:00–19:00
*May be unavailable at certain times
Price: ¥10,800 for 50mL