BULK HOMME | Men's Cosmetics Brand Undergoes Full Renewal
BULK HOMME
Brand concept, logo, products, and website all renewed
Men's cosmetics "BULK HOMME" undergoes full renewal
Founded in April 2013 with the philosophy of "essentialism" to address the skin concerns of men exposed to harsh environments—such as higher sebum secretion compared to women, accumulated damage from shaving, and irregular lifestyles—the men's cosmetic brand "BULK HOMME" has undergone a renewal on September 25th, revamping its brand concept, logo, products, and website.
Text by KAJII Makoto (OPENERS)
Try using it consistently for one month
BULK HOMME has succeeded in product development by pursuing functionality that works with the skin's natural regenerative power to mitigate damage, and a natural feel so subtle it's forgotten once applied, incorporating suitable beauty ingredients for "THE FACE WASH," "THE TONER," and "THE LOTION."
This full renewal introduces a simpler logo that exudes more intelligence, under the concept of "SIMPLE & LUXURY. Simple in appearance, luxurious in beauty ingredients." The products now feature designs that easily integrate into daily life, with improved cap usability. The website has introduced a subscription service.
Notable beauty ingredients include the stem cell extract from the "Uttwiler Spätlauber," a miracle apple that remains unfaded for four months and is found on only 20 trees in Switzerland; "Yuzu Fruit Extract," which moisturizes, refines skin texture, and imparts hydration; and "White Willow Bark Extract," which supports skin renewal.
It supports the normal regeneration of skin cells (turnover) in a cycle of approximately 20 to 30 days, creating strong and beautiful skin.
BULK HOMME
http://bulk.co.jp/
BULK HOMME Retail Locations
http://bulk.co.jp/contents/shop/
Men's facial salon "SALON by BULK HOMME" opens
CyberAgent and Cloudfunding's crowdfunding site "Makuake" was used to raise funds for the establishment of a men's esthetic salon. On October 1st, the men's facial salon "SALON by BULK HOMME" opened.
SALON by BULK HOMME is a private, by-appointment-only facial salon where guests can experience essential skincare. The initial offering is a single "Entrance Menu 80min ¥30,000," which includes thorough counseling to identify skin conditions and physical/mental states that one might not notice themselves. Subsequent visits offer a variety of menus for both facials and head spas.
The interior, lighting, and uniforms have all been meticulously refined, creating an atmosphere reminiscent of a private salon in Minami Aoyama.
SALON by BULK HOMME
1F Terra Assos Minami Aoyama, 6-7-2 Minami Aoyama, Minato-ku, Tokyo
Tel. 03-5466-2532
Rooms: 3 (fully private)
Hours: 12:00 PM - 8:00 PM (Closed Sundays, Mondays, and public holidays)
http://bulk.co.jp/salon