BEAUTY /
MEN
April 1, 2015
ADERANS | The "HairRepro" series with enhanced cleansing power
ADERANS
New Men's Scalp & Hair Care Products Arrive with Refreshed Packaging!
The "HairRepro" Series with Enhanced Cleansing Power
Developed based on ADERANS' experience and achievements in supporting hair concerns, the "HairRepro" series for men's scalp and hair care has been renewed. It includes five products: "Cleansing" to lift dirt, two types of "Medicated Shampoo" to wash hair and scalp, "Medicated Scalp Keep (Conditioner)" to protect hair and scalp, and "Medicated Hair Growth Tonic Scalp Grow" to nurture hair from the outside. All five have new packaging and enhanced cleansing power.
Available for pre-sale on the official ADERANS online store (HairRepro online store / http://www.aderans-shop.jp/shop/r/rhairrepr/) and at all Tokyu Hands stores. Nationwide release on October 1st (Wednesday), Scalp Day.
Text by KAJII Makoto (OPENERS)
The "HairRepro" Series: Powerfully Supporting Hair Regeneration
The brand name "HairRepro" is a combination of "Hair" and "Reproduction," embodying the desire to support the regeneration of men's hair.
Sebum and dirt clogging hair follicles are said to hinder the hair's growth cycle and the efficacy of hair care ingredients. The newly improved "HairRepro" series adopts the newly developed "Triangle Wash α," a unique blend of three cleansing agents, to enhance the shampoo's cleansing power. This creates an environment where hair can naturally grow.
Furthermore, the shampoo and keep (conditioner) achieve seven "free-from" standards, excluding silicones, colorants, and fragrances, prioritizing gentleness on the scalp. The lineup also includes a cleanser to lift dirt and a hair growth tonic with active ingredients to promote hair growth, powerfully supporting hair regeneration.
Hair that possesses resilience, body, and shine can dramatically change one's appearance. With shampoos and conditioners rich in natural ingredients that lead hair and scalp to a healthy state, along with a pre-wash cleanser and a post-wash hair growth tonic, regain confidence in your own hair.
Along with the launch of the "HairRepro" series, ADERANS will also renew and release the "Benefage" series, a scalp and hair care line for women with a skincare approach, on October 1st (Wednesday), Scalp Day.
Inquiries
ADERANS
0120-05-1960
http://www.aderans.co.jp


