mandom | Hair & Skin Care for Ages 40 and Up, When Signs of Aging Begin to Show
BEAUTY / MEN
April 2, 2015

mandom | Hair & Skin Care for Ages 40 and Up, When Signs of Aging Begin to Show


mandom


For vibrant, firm skin and neat, gray-free hair.


Hair & Skincare for Men Over 40 Who Are Noticing Signs of Aging




Middle-aged men in their late 30s to 40s are said to be most conscious of interpersonal interactions, with increased contact in family, workplace, hobbies, and community groups. As daily life becomes busier, they may notice changes in their skin such as spots, fine lines, dryness, and pigmentation. Gray hairs may also start to appear, leading many to look older than their actual age. Mandom's grooming brand for middle-aged men, Lucido, is launching the "Lucido Medicated Face Care Series," a skincare line advocating "smart aging" for the image-conscious middle demographic, and the "One-Push Care Color Series" for gray hair. Both will be available nationwide at drugstores, home centers, supermarkets, and other retailers starting Monday, August 25th.

Text by KAJII Makoto (OPENERS)





The "Medicated Face Care Series" for Men Experiencing the Need for Skincare



The "Medicated Face Care Series," designed for men's skin from age 40, offers total care for common age-related skin concerns. It now includes four products, with the addition of the new "Medicated Face Care Skin Cream," which delivers moisture deep into the stratum corneum to provide long-lasting hydration.

The "Medicated Face Care Emulsion," "Medicated Face Care Lotion," and "Medicated Oil Control Lotion," previously released, have been renewed and now feature Penetrating Amino Acids and Coenzyme Q10 in all items of the series. These ingredients penetrate the stratum corneum to replenish moisture, prevent dryness, and lead to healthy skin.

Additionally, the Medicated Face Care Skin Cream, Medicated Face Care Emulsion, and Medicated Face Care Lotion now contain tranexamic acid, a new active ingredient. This suppresses melanin production, preventing spots and freckles.


Lucido Medicated Face Care Series



Lucido Medicated Face Care Series
From left: Lucido Medicated Face Care Skin Cream (Quasi-drug) [50g] ¥1080
Lucido Medicated Face Care Emulsion (Quasi-drug) [120mL] ¥1080
Lucido Medicated Face Care Lotion (Quasi-drug) [120mL] ¥1080
Lucido Medicated Oil Control Lotion (Quasi-drug) [120mL] ¥864





Hair Color That Reduces Hydrogen Peroxide, a Cause of Hair Damage, by One-Third



Lucido's "One-Push Care Color Series" for gray hair, designed to alleviate concerns about hair damage from coloring, will be newly released on Monday, August 25th.

The One-Push Care Color Series features a mild balance formula that reduces hydrogen peroxide, a cause of hair damage, by one-third (compared to Mandom's previous products), prioritizing gentleness on the scalp and hair. It also contains three hair-protecting ingredients (seaweed extract, amino acids, and collagen) to care for the hair. By suppressing pH, it reduces discomfort on the scalp.

The series comes in three shades: "Natural Brown" for a subtle, natural brown; "Dark Brown" for a deep,落ち着いた brown; and "Natural Black" for a natural black color akin to one's original hair. The easy one-push application makes it convenient even for first-time users. A key feature is that any remaining product can be saved for later use.





Lucido Gray Hair Color Series
From left: One-Push Care Color Natural Brown (Quasi-drug) [50g x 2] ¥972
One-Push Care Color Dark Brown (Quasi-drug) ¥972
One-Push Care Color Natural Black (Quasi-drug) ¥972

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