MTG Taps Cristiano Ronaldo for Advertising Campaign

MTG

Beauty Device Manufacturer MTG Expands Across Asia

Cristiano Ronaldo Appointed for Advertising Campaign

Cristiano Ronaldo, winner of the 2013 Ballon d'Or (World Player of the Year) and one of the world's top footballers. During his recent visit to Japan, widely reported in the media, it was announced that he would appear in advertisements across Asia for new products from beauty device manufacturer MTG, including the new brands "ReFa ACTIVE" and "FACIAL FITNESS PAO."

Text by KAJII Makoto (OPENERS)

Self-Conditioning Rollers Specialized for the Body

MTG's "MTG × Cristiano Ronaldo “ATHLETIC BEAUTY PROJECT”" launches new brands with the concept of pursuing true beauty where strength and beauty coexist, proposing five unique products. The campaign will highlight the realization of inner and outer beauty embodied by Cristiano Ronaldo.

The self-conditioning roller "ReFa ACTIVE," which can be used according to the body's condition, is a body roller that approaches the skin and muscles by flexibly changing pressure and width. By "pinching and rolling" and "grasping and squeezing," it fits any part of the body, aiming for a more active and beautiful physique.

Intensive Training from 30 Seconds a Day

The facial training item "FACIAL FITNESS PAO" allows you to train the muscles around the mouth, which are prone to signs of aging, by simply "holding and shaking" the device, which can train the "only muscles that cannot be trained" as Cristiano Ronaldo puts it. Based on fundamental research on facial muscles conducted jointly with the University of Tokyo, it focuses on the muscles around the mouth. It naturally trains the nasolabial folds, facial lines, expression muscles, and corners of the mouth to create the perfect smile.

Following the products introduced this time, various new products are scheduled to be released, such as "ReFa ACTIVE BRAIN," which stimulates the hands, fingers, and palms with 32 buttons arranged on a sphere to refresh the mind; "ReFa ACTIVE LINK," a bracelet that donates a portion of sales to sports promotion; and "PAOFIT MASK," a half-face mask that covers and firms the skin in areas of concern.

Cristiano Ronaldo Visit to Japan Special Site
http://cr.mtg.gr.jp/

MTG