KIEHL'S SINCE 1851 | A New Line to Improve Oily Skin for Men

KIEHL'S SINCE 1851 | Kiehl's

Kiehl's New Men's Skincare Line Tackles Greasy Skin

The Kiehl's O-E Oil-Control Line

Oily, sweaty, exposed to damage, thick, and prone to wrinkles – that's men's skin!—On July 25th (Friday), Kiehl's will launch the "Kiehl's O-E Oil-Control Line," a new three-item men's skincare range designed to combat the "greasy" skin that troubles many men, particularly those in their prime working years.

Text by KAJII Makoto (OPENERS)

For Men's Combination to Oily Skin

As summer intensifies, men's skin faces constant discomfort from heavy sweating, active sebum production by sebaceous glands (pores), and environmental impurities.

The "Kiehl's O-E Oil-Control Line" offers a solution: a three-step routine of cleansing, toning, and gel application to improve men's oily skin. The line includes the "Kiehl's Oil-Control Cleanser," featuring finely crushed apricot seeds as a scrub; the "Kiehl's Oil-Control Toner," formulated with menthol for a cooling sensation and capryloyl glycine to aid penetration of moisturizing ingredients; and the "Kiehl's Oil-Control Gel," which utilizes "aerogel," a material also used in space exploration, for superior oil absorption. Together, these three products combat greasiness.

The Kiehl's O-E Oil-Control Line
Left: Kiehl's O-E Oil-Control Cleanser
Price/Volume: ¥2,700 (200mL)
Center: Kiehl's O-E Oil-Control Toner
Price/Volume: ¥3,240 (180mL)
Right: Kiehl's O-E Oil-Control Gel
Price/Volume: ¥3,564 (75mL), ¥5,076 (125mL)

A Campaign to Send Your Avatar to Space (?)

To celebrate the launch of the men's skincare line "Kiehl's O-E Oil-Control Line," a campaign will run from early August to the end of August.

Three winners will be selected in this campaign. Participants can enter by submitting photos with a "zero gravity" theme, taken with creative freedom, and posting them on social media (Facebook, Twitter, Instagram) with the hashtags #spaceface #Contest #Kiehls. The three individuals with the best photos will represent Japan and receive custom 3D-printed figures of their own faces. These figures, gathered from participants worldwide, will embark on a journey into space in a truly unique initiative.

Kiehl's x BRIEFING: The Highly Anticipated Second Collaboration is Here

The second collaboration between Kiehl's and the popular luggage label BRIEFING, the "Kiehl's x BRIEFING" Oil-Control Set FOR MEN, will be released on Friday, July 25th.

This set features the aforementioned "Kiehl's O-E Oil-Control Line" housed in a completely original pouch custom-made by BRIEFING for Kiehl's.

Kiehl's x BRIEFING Oil-Control Set FOR MEN Limited Edition
Price: ¥12,960
Set Contents:
Kiehl's O-E Oil-Control Toner 50mL (Mini Size)
Kiehl's O-E Oil-Control Gel 75mL (Full Size)
Kiehl's O-E Oil-Control Cleanser 75mL (Limited Size)
Kiehl's Body Scrub Soap For Men (Mini Size)
Kiehl's x BRIEFING Original Pouch Green (16.5×13×6.5cm)
*Available while supplies last.

KIEHL'S SINCE 1851
Tel. 03-6911-8562
http://www.kiehls.jp/

Sellts Limited
Tel. 03-3448-1330