BEAUTY /
MEN
January 22, 2015
Paul Stuart | Medicated deodorant spray to support your cool biz style.
Paul Stuart
A Support Item for Cool Biz
Deodorant Spray, Now Enhanced as "Quasi-drug"
When commuting on a crowded train, returning to the office after braving the summer heat, or before a dinner engagement after work, the coming season calls for attention to body odor. For suppressing body odor and refreshing your mood, we recommend a spray-type deodorant. Paul Stuart, a men's cosmetics brand, has released a limited-edition deodorant spray for summer, the "Paul Stuart Herbal Deodorant Spray."
Text by KAJII Makoto (OPENERS)
This Year, Added "Antiperspirant and Antibacterial Effects"!
In recent years, efforts to spend the summer comfortably have gained attention, from the materials used in fashion items to etiquette-related goods and cosmetics. Japanese people, in particular, have a strong inclination towards cleanliness and are sensitive to odors caused by sweat, making products with antiperspirant, deodorizing, and cooling effects highly popular in the cosmetics market.
Prevents Sweat While Shutting Out Unpleasant Odors──Using the new Herbal Deodorant Spray is remarkably simple. Applied to the body before sweating, for example, before leaving for work in the morning, it can prevent sweat odor until evening. As it doesn't leave white residue when sprayed, it can also be used on feet when concerned about stuffiness in shoes.
Last year, Paul Stuart's limited-edition "Herbal Body Spray" was well-received. This year, it has been enhanced with "antiperspirant and antibacterial effects," undergoing a renewal as a "quasi-drug."
In addition to antiperspirant and antibacterial effects, the "long-lasting smooth powder" adheres firmly to sweat and sebum. It suppresses stickiness and maintains a comfortable, smooth skin sensation. It is sure to be a valuable tool for smart etiquette in various situations.
