CLINIQUE | "Clinique For Men" Debuts

CLINIQUE | CLINIQUE FOR MEN

An Expanded Lineup, Now Featuring Two New Products

CLINIQUE FOR MEN Debuts Spring 2014

Clinique's men's skincare series has been significantly upgraded, launching as a full line under the name "Clinique For Men" on April 1st (Tuesday), with the recent addition of two new products. The product names are now easier to read, and the packaging has been refreshed with varying sizes and heights for each category, making it more visually intuitive. The design is now even more user-friendly, tailored to men's needs.

Text by KAJII Makoto (OPENERS)

Newcomers: A Hydrating Lotion and an Anti-Aging Emulsion

Clinique For Men, which researches male skin physiology and pursues functionality while maintaining simple usability and meticulous attention to detail, has refreshed its packaging. With the addition of two new items launched in March – a hydrating lotion and an anti-aging emulsion – the lineup now comprises a total of 22 products.

In February, Clinique launched its first-ever hydrating lotion for women. To complement this, the men's line now includes the hydrating lotion "Watery Moisture Lotion." Meanwhile, the multi-functional anti-aging emulsion "AG Moisturizer" targets signs of aging such as wrinkles and dullness, imparting a lively, youthful firmness to the skin.

Watery Moisture Lotion: Quenches thirsty male skin with hydration

A watery lotion that refreshes and comfortably hydrates the skin. It supports moisture levels and protects the skin from external stressors like dryness. Additionally, the included menthol, caffeine, and kelp extract calm the skin, control excess sebum, and restore balance. Suitable for all skin types.

Clinique For Men "Watery Moisture Lotion"

Volume | 200mL

Price | ¥5,800 (excluding tax)

AG Moisturizer: Protects men's skin from aging

An anti-aging emulsion that provides resilient firmness to the skin. Its light, non-greasy texture quickly hydrates the skin, strengthens the moisture barrier, and creates skin that is resilient to stress. Suitable for all skin types.

Clinique For Men "AG Moisturizer"

Volume | 98g

Price | ¥6,000 (excluding tax)

Clinique Customer Service

Tel. 03-5251-3541

https://www.clinique.jp