MOLTON BROWN | Introducing the 5-Piece "Men's Grooming Collection"
MOLTON BROWN
The simple three-step routine remains, now with more tangible benefits.
Five New Additions to the Men's Grooming Collection
Cleansing, shaving, and after-shave care──Molton Brown has launched a new men's grooming collection on March 12th, maintaining its simple three-step approach while enhancing tangible benefits.
Text by KAJII Makoto (OPENERS)
Elevating the Everyday into a Luxurious Experience
Having celebrated its 40th anniversary last year, Molton Brown, a lifestyle brand originating in London, is embarking on a new advertising campaign this spring. Their men's grooming products now feature items that blend cutting-edge technology with carefully selected botanical ingredients and rich aromas, moving beyond their traditional authentic image.
The "Balancing Face Wash" effectively removes excess sebum and impurities with African White Wood extract, preparing the skin and beard for a smoother shave.
Balancing Face Wash
The "Deep Cleanse Face Scrub" uses jojoba wax beads to tackle pore-clogging dirt, blackheads, and ingrown hairs, while African White Wood extract tightens pores and removes excess sebum.
The "Razor Glide Shaving Gel" offers a light gel texture that cushions the skin for a comfortable shave. The "Skin Calm Shaving Cream" provides a rich, smooth cream that protects the skin, with barley extract to soothe and reduce post-shave irritation. Finally, the "Post-Shave Recovery Balm" calms inflammation and conditions the skin after shaving.
Balancing Face Wash [100mL] ¥3,200 (excluding tax)
Deep Cleanse Face Scrub [100mL] ¥3,800
Razor Glide Shaving Gel [150mL] ¥4,000
Skin Calm Shaving Cream [150mL] ¥4,000
Post-Shave Recovery Balm [75mL] ¥3,800
The Body Care Collection, Reimagined with New Packaging
The new "Hand Collection" and "Body Collection," representing the brand's most significant renewal to date, also launched on March 12th (Wednesday).
The packaging has been completely redesigned with a new logo and mark, emphasizing "MADE IN ENGLAND" and featuring a more colorful palette. The updated formulations also enhance product benefits and fragrances.
Hand washes and body washes feature complex fragrance blends developed from 31 exotic botanical ingredients sourced from over 70 countries worldwide. These fragrances are structured with top, middle, and base notes, creating a deep aromatic experience akin to fine perfumery.
The hand and body lotions offer enhanced moisturization. The hand lotion now includes shea butter and silky ester oil for a superior texture, while the body lotion incorporates ingredients like crambe and abyssinica oils for a smooth, non-greasy finish that absorbs quickly. Both offer a velvety, smooth feel with firming benefits alongside hydration. The formulas are also paraben-free for gentle skin care.
Molton Brown Japan
Tel. 03-3660-7996
www.moltonbrown.co.jp