BEAUTY /
MEN
April 3, 2015
L’OCCITANE Opens World's First Men's Floor, 'L'OCCITANE Homme'
L’OCCITANE
Introducing L’OCCITANE HOMME on the 5th Floor of L’OCCITANE Shinjuku Voyage en Provence
World’s First Men’s Floor, L’OCCITANE HOMME, Opens
L’OCCITANE, a lifestyle cosmetic brand that proposes the Provençal way of life, operates approximately 2,000 stores in over 80 countries worldwide. On November 1st, the world’s first men’s floor, L’OCCITANE HOMME, opened on the 5th floor of the world’s largest flagship shop, L’OCCITANE Shinjuku Voyage en Provence, which opened in Shinjuku on October 11th.
Text by KAJII Makoto (OPENERS)
Men’s Grooming Series “CADE” Also Launched Exclusively at Shinjuku Store and Online
L’OCCITANE HOMME, located on the 5th floor of L’OCCITANE Shinjuku Voyage en Provence, offers a different atmosphere from typical L’OCCITANE stores. It features a calming space with a wood-based design, embodying the concept of L’OCCITANE HOMME: “Voyage des Sens” (Journey of the Senses).
The store offers not only exclusive men’s products but also items infused with the scents of Provence. A bar counter within the floor provides consultation services from specialized staff. Additionally, the floor can be reserved as a private salon with advance booking.
The lineup includes the popular men’s line “Verdon Series,” the men’s hand cream “Verdon Hand Cream,” and limited editions featuring scents that evoke the grand nature of Provence, such as “L’Occitane” and items like shaving soaps, creams, and oils formulated with essential oils like juniper (cade). The authentic men’s grooming series “CADE” will also be available exclusively at the Shinjuku store and online.
The men’s online shop (www.loccitane.co.jp/homme/), launched simultaneously with the store opening, features not only purchases and product information for men’s items but also a “Web Magazine” filled with recommended reading content for men and “HOMME TV,” a talk content series with guest celebrities. This comprehensively promotes the world of L’OCCITANE HOMME.
L’OCCITANE Shinjuku Voyage en Provence
Seinarudo Bldg., 3-17-5 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-5312-6864
Business Hours | 11:00–21:00
Irregular holidays
L’OCCITANE Japon Customer Service
Tel. 03-3234-6940
www.loccitane.co.jp