BEAUTY /
MEN
February 23, 2015
Max Factor | "SK-II MEN" Limited Edition Launch
Max Factor
The theme: "A man's future is decided by his skin." Men's skin, too, can achieve beauty.
SK-II MEN Limited Release Begins
From SK-II, the cosmetics brand with immense popularity among women, comes the long-awaited men's skincare line, "SK-II MEN." It will be exclusively available starting Saturday, September 21st, at duty-free shops in international airports and on international flights operated by Japan Airlines and All Nippon Airways.
Text by KAJII Makoto (OPENERS)
All 3 Products (Cleanser, Lotion, Moisturizing Emulsion) Contain SK-II Pitera®
Men's cosmetic corners are appearing in prominent locations, from the first floor of Isetan Shinjuku Men's Building and the first floor of Hankyu Men's Tokyo, to popular men's select shops. In particular, men's fashion magazines now regularly feature skincare and haircare sections, making "men's beauty" a commonplace topic.Mr. Gaku Fujimura, who writes for OPENERSis in high demand on television and in magazines.
Now, a truly significant player has entered the men's beauty scene: the SK-II men's line. SK-II focuses on "skin beauty" as a new standard for men's value. To propose how beautiful skin can transform into a forward-looking, confident life, the line offers three essential skincare steps: a cleanser, a lotion, and a moisturizing emulsion.
SK-II MEN Facial Treatment Essence
For skin that is revitalized, radiant, and clear.
This is the core product of the SK-II MEN series, a facial treatment essence containing over 90% of SK-II's proprietary ingredient, SK-II Pitera®. It regulates the skin's natural functions, maintains moisture, protects against common male skin concerns, and provides a refreshing sensation. The newly formulated menthoxypropanediol (cooling agent) suppresses stickiness and oiliness unique to men's skin for an extended period, while firming the skin. It's a comfortable-to-use lotion that leaves skin feeling neither sticky nor oily.
Price/Volume: ¥6,400 (75mL), ¥12,400 (150mL) <*>
SK-II MEN Age Revitalize Moisturizer
For skin that retains moisture and firmness, appearing smooth, bright, and refreshed.
This is a moisturizing emulsion used after cleansing and toning. It contains SK-II's proprietary ingredient, SK-II Pitera®, along with the newly formulated complex ingredient Oat P Complex (firming agent). It gently cares for skin prone to damage from sun exposure and shaving, provides moisture, and effectively treats uneven texture due to dryness, as well as loss of firmness from UV rays and aging. The pump dispenser makes it easy to use, even for those with busy lifestyles.
Price/Volume: ¥8,000 (50g) <*>
SK-II MEN Moisturizing Cleanser
A creamy foam cleanser for clean, refreshed skin.
Cleanses thoroughly for lasting refreshment. Its rich, gentle, creamy lather removes both pore blackheads and pore oil (visible and invisible dirt) – the causes of blemishes – leaving skin clean. Furthermore, it not only provides a refreshing sensation after washing but also leaves the skin feeling smooth. The subtle scent of menthol (cooling agent) and ginjo sake also helps to refresh the mind.
Price/Volume: ¥5,200 (120g) <*>
All three of these products contain SK-II Pitera®, SK-II's core ingredient and a unique active component that works on five key elements for clear, bare skin. It addresses common male skin concerns such as dryness, dullness (due to dryness), and visible pores, leading to clear, bare skin.
To commemorate this new launch, the "SK-II MEN Starter Kit," "SK-II MEN Vibrant Clear Set," and "SK-II MEN Facial Treatment Essence Deluxe Duo Set," all featuring the three core products, will also be exclusively available at duty-free shops in international airports and on international flights.
*All prices are duty-free retail prices.
Max Factor Customer Service
Tel. 0120-021325
http://www.sk-ii.jp