FITS | Trussardi's New Fragrance,
BEAUTY / MEN
February 3, 2015

FITS | Trussardi's New Fragrance,


FITS | FITS CORPORATION


Winner of 4 Categories at the Italian Perfume Awards (ACCADEMIA DEL PROFUMO)


Trussardi's New Fragrance "My Land"


A fragrance symbolizing the special bond between you and your land, much like Milan holds a special significance for Trussardi.The new fragrance "Trussardi My Land Eau de Toilette," symbolizing a special place to which the heart returns, has won four awards at the Italian Perfume Awards and will be released on Saturday, September 14th.

Text by KAJII Makoto (OPENERS)




The Second Fragrance Project Marking the Brand's 100th Anniversary


The "ACCADEMIA DEL PROFUMO," Italy's perfume awards, are presented annually in March in Bologna. At this traditional ceremony, now in its 24th year, "Trussardi My Land Eau de Toilette" swept four categories: Best Fragrance, Best Packaging, Best Italian Fragrance, and Best Italian Brand.

The fragrance, themed "My Land – a special place to which each of us returns," offers a classic yet modern scent that evokes a sense of nostalgia, comfort, and even freshness, as if returning to one's own special place the moment it is worn.

From its origins in luxurious leather gloves, the Maison Trussardi has passed down exceptional craftsmanship and tradition through generations. This fragrance embodies that heritage with its novel scent incorporating classic leather notes, and a bottle design by Antonio Citterio, a leading figure in Italian design, crafted from "Genuine Leather Made in Italy." It is a fragrance that allows one to truly experience the essence of Trussardi, a brand that has endured for over a century.

Trussardi My Land Eau de Toilette
Price & Volume | ¥7,560 (50mL)

FITS CORPORATION
Tel. 03-6892-1332
http://www.fits-japan.com/