lavera | The Men's Care Series is Renewed and Re-launched!
BEAUTY / MEN
April 7, 2015

lavera | The Men's Care Series is Renewed and Re-launched!


lavera


Organic is Now the Standard!


Men's Care Series Renewed and Re-released



While organic is already recognized in women's cosmetics, this trend is now extending to men's products. The "Men's Care" series, which has received "NATRUE/Vegan" certification from a third-party organization, will be released on August 9th (Friday) by the German organic cosmetics brand "lavera."

Text by KAJII Makoto (OPENERS)





Four Items Easy for Japanese Men to Use



With men's skincare frequently featured in various media and growing interest, there's a trend towards more natural and gentle care. Lavera's "Men's Care" series, in its renewal, focuses on simple care for the busy modern individual. It balances the comfort of organic ingredients with everyday usability.



lavera | Men's Care Series 02



Whip-type organic shaving foam
Men's Care Organic Shaving Foam
Price/Volume | ¥1,995 (150mL)
The renewed shaving foam. This type requires no lathering; its soft, skin-adhering whip is rich in moisturizing ingredients. It's perfect for Japanese men who favor whip-type products.
Ingredients like organic bamboo, which keeps skin soft and healthy, and organic aloe, which prevents roughness and keeps skin moisturized, ensure a comfortable and clean shave. You'll feel confident about your post-shave finish. Fragrance-free.





lavera | Men's Care Series 03



Cleanse hair and body with this one product
Men's Care 2-in-1 Shower Shampoo
Price/Volume | ¥1,575 (150mL)
The Men's Care 2-in-1 Shower Shampoo is a gel-type shampoo and body wash. It allows you to wash your hair and body all at once, making it perfect for the gym or travel.
Organic bamboo, which keeps skin soft and healthy, and organic guarana, which adds firmness, provide skincare benefits while cleansing. Enjoy a refreshing, oriental scent.





lavera | Men's Care Series 04



Ideal for those concerned about post-shave irritation
Men's Care After Shave Balm
Price/Volume | ¥2,100 (50mL)
The Men's Care After Shave Balm gently soothes delicate skin after shaving. Its light texture absorbs quickly without feeling sticky, leaving skin moisturized for a long time.
Organic bamboo, which keeps skin soft and healthy, and organic aloe, which prevents roughness and keeps skin moisturized, provide hydration to skin prone to sensitivity. This also features an oriental scent.





lavera | Men's Care Series 05



For areas prone to dryness, long-lasting moisture
Men's Care Moisture Cream
Price/Volume | ¥2,625 (30mL)
With a slightly richer texture than the Men's Care After Shave Balm, this cream provides longer-lasting moisture. Organic bamboo, which keeps skin soft and healthy, and ginkgo, which strengthens skin with its high moisturizing effect, offer robust protection. Use on areas concerned about dryness. It's also excellent for full-body application.
With an oriental scent, it can be used in line with the Shower Shampoo and After Shave Balm.





Natural Lavera
Tel. 03-5719-3484
http://lavera-naturalcosmetic.jp/
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