BEAUTY /
MEN
April 7, 2015
LOSTMARC'H | ATAO, Evoking the Everyday Scents of Brittany, France
LOSTMARC'H | Fragrance of Brittany's Everyday
A fragrance brand evoking the landscapes of Brittany, France—its earth, sea, and nature.
Brittany's "Everyday" Captured in Scent: ATAO
"LOSTMARC'H" is a fragrance and skincare brand established in the autumn of 2006, named after the coastal beach of Locmaria-Plouzané on the Crozon Peninsula in Brittany, France. The brand is characterized by its strong commitment to its products, using carefully selected ingredients and offering them in strictly limited production runs. In Japan, it is available at retailers such as "Heroomtage Deux" on the first floor of Tokyo Midtown Galleria. This time, we introduce "ATAO," the series' sole men's fragrance.
Text by KAJII Makoto (OPENERS)
Capturing the Scent and Colors of His Native Sea and Land
LOSTMARC'H was founded by Antoine Viellermé, who spent his childhood by the sea in Locmaria-Plouzané. As the third generation of a family in the perfumery business, he has meticulously translated the beautiful landscapes, earthy scents, and nostalgic memories of his homeland into a delicate world of fragrances, expressed through a range of eaux de toilette, eaux de parfum, and skincare lines.
The names of the product series are all in Breton, and the elegant packaging, inspired by the Breton landscape, evokes the seaside towns he cherishes.
Representing Brittany's "everyday," the series' only men's fragrance, "ATAO," expresses LOSTMARC'H's authentic elegance with fresh citrus fruits and a subtle hint of rosemary. The aroma of orange, bergamot, lemon, and mandarin is then carried by a spicy middle note, enveloping the senses in a soft, woody fragrance.

LOSTMARC'H
ATAO Eau de Toilette
Price/Volume | ¥9,975 (100mL)
ATAO Soap
Price/Volume | ¥1,050 (100g)
Inquiries
Double H
Tel. +81-3-6427-2369
http://www.doubleh.jp/