The Rise of the Beauty-Conscious Man in Japan and the UK

In recent years, the UK has seen the emergence of the "geek" – described as slim, stylish, and valuing their lifestyle (akin to Japan's 'herbivore men'). As mothers often purchase skincare for their sons from the onset of acne, these men seamlessly incorporate steps like cleansing and moisturizing into their routines. Furthermore, with the opening of stylish shaving parlors and men's-only spas in London, men's anti-aging and beauty care are experiencing a significant boom.

NEAL'S YARD REMEDIES is also gaining increasing attention from men. Products like the "Aromatherapy Pulse Point Roller Ball" for enjoying aromatherapy on the go and the essential morning item, "After Shave Balm," are popular. Their refreshing yet non-tightening feel is winning over fans.

The new "Men's Cologne" (¥5,880) is a unique, clear, herbal scent blended from several natural essential oils, free from synthetic fragrances. It opens with citrus notes like bergamot, followed by herbs such as clary sage, and finishes with a masculine, fougère-like aroma reminiscent of ferns. Formulated with St. John's Wort for vitality and calendula for its antibacterial properties, it soothes the skin. This cologne can be used after shaving, making it ideal for refreshment, as a deodorant, and for daily use.

The "Men's Face Scrub" (¥3,465) features natural scrub particles of varying sizes and softness that reach deep into the skin, effectively removing dead skin cells and sebum clogged in pores. Infused with green clay and kaolin, it absorbs impurities and leaves the skin clear and bright. Its refreshing herbal scent, combined with shea butter and coffee seed oil, leaves the skin soft and moisturized, making it recommended for use before shaving.

NEAL'S YARD REMEDIES
0120-554-565
www.nealsyard.co.jp

Answer NEAL'S YARD REMEDIES Quiz and Win Luxurious Prizes!

To share the charm of the UK, the birthplace of organic and aromatherapy, NEAL'S YARD REMEDIES will launch a campaign on July 1st (Monday) where participants can win Virgin Atlantic flight tickets and other luxurious prizes by answering a quiz.

Round-trip air tickets between Tokyo and London for 1 pair (2 people)
Airline: Virgin Atlantic
Ticket validity: October 1, 2013 – March 31, 2014
(Excluding December 21, 2013 – January 10, 2014)
Application period: July 1, 2013 – August 29, 2013
Winner announcement: Early September 2013
How to apply: Via the internet below
http://www.nealsyard.co.jp