SUNTEC: Discover the stylish haircare line "E STANDARD."

SUNTEC｜E STANDARD

For your precious hair, add a "hair serum" after shampooing.

The stylish hair care line "E STANDARD"

High-quality hair care, just like skincare.──This is the philosophy behind the development of the hair care line "E STANDARD." While the stylish packaging is eye-catching, its efficacy is equally noteworthy. Each item is crafted with meticulous attention to ingredients, and even the water used is carefully selected.

Text by KAJII Makoto (OPENERS)

Uses "Hita Tenryo Water," rich in active hydrogen and minerals.

The "E STANDARD" hair care line is meticulously formulated, with over 95% of its ingredients (excluding cleansing agents) being beauty components. It lavishly incorporates ingredients used in cosmetics, such as collagen, fullerene, and hyaluronic acid. Beyond damage care, it also offers the appeal of anti-aging benefits.

While most conventional hair care products use purified water, E STANDARD utilizes "Hita Tenryo Water," also known as natural active hydrogen water, which is highly favored by health-conscious individuals. Furthermore, it employs highly biodegradable cleansing agents with the aim of reducing the environmental impact.

Particularly noteworthy is the "Hair Serum," an essence that enhances hair's natural beauty. Encased in capsules derived from the sea, it concentrates mineral components that nurture healthy hair, along with 42 types of highly pure beauty ingredients. This exceptional product not only reaches damaged areas of the hair but also maximizes the effectiveness of the subsequent treatment.

The line also offers two types of treatments: "Cuticle Nutrition," a surface-acting treatment that gently coats and repairs the hair from the outside, and "Medulla Nutrition," an internal penetration treatment that works from the core of the hair, permeating throughout. The ability to choose based on preference is also a welcome feature.

E STANDARD Shampoo
A shampoo that is good for hair, skin, and the environment.──This shampoo, with over 95% beauty ingredients, was created with the philosophy of being beneficial for hair, skin, and the environment. It uses natural cleansing agents derived from coconut oil and amino acids, which are gentle on hair and scalp, yet produce a fine, rich lather that is often unattainable with low-irritation shampoos. Gentle enough for a baby's skin, it also considers the environment through its use of highly biodegradable cleansing agents.
Price/Volume: ¥5,040 (600mL) / ¥2,940 (250mL)

E STANDARD Hair Serum
After shampooing, apply this "E STANDARD" original hair serum thoroughly to your hair, then follow with treatment without rinsing. This "sea-derived" capsule serum, concentrated with mineral components that nurture healthy hair and 42 types of high-purity beauty ingredients, adds a touch of luxury between shampoo and treatment. Its fresh, rich beauty ingredients lead to moisturized hair. It is particularly ideal for those seeking to add moisture, suppleness, and body to their hair.
Price/Volume: ¥2,940 (120g)

E STANDARD Treatment
This "Cuticle Nutrition" is a "surface-acting" treatment. With over 95% beauty ingredients, it gently coats and repairs the hair from the outside, focusing on damaged and lifted cuticles. Hair protective and moisturizing ingredients remain on the hair's surface to protect it, imparting a natural shine and luster, and leaving hair smooth and silky to the touch.
There is also "Medulla Nutrition," an "internal penetration" treatment that works from the core of the hair, permeating throughout.
Price/Volume: ¥5,040 (600mL) / ¥2,940 (250mL)

E STANDARD Hair Oil
After towel-drying, use this hair oil to protect hair from the heat of dryers and hair irons. It can also be used in small amounts on dry hair for styling. Formulated with rich nourishing and moisturizing ingredients that easily adhere to the hair, its concentrated beauty components care for hair damaged by perms, color treatments, or UV rays, smoothing the cuticles and providing moisture. Its non-greasy texture is also a pleasure to use. It enhances the vibrancy of hair color and complements permed styles.
Price/Volume: ¥2,940 (50mL)

E STANDARD
www.estandard.jp/