MASAKI MATSUSHIMA | New men's fragrance “mat; aqua homme” with an “aqua” theme
BEAUTY / MEN
February 13, 2015

MASAKI MATSUSHIMA | New men's fragrance “mat; aqua homme” with an “aqua” theme


MASAKI MATSUSHIMA


Expressing “water as an essential element for life” through scent and bottle design


New Men's Fragrance “mat; aqua homme”


The bottle, designed to evoke a drop of precious liquid, suggests the flow of life.──MASAKI MATSUSHIMA has launched its new men's fragrance, “MASAKI MATSUSHIMA mat; aqua homme”.


Text by KAJII Makoto (OPENERS)





Masaki Matsushima: A Profound and Spiritual Approach to Design



While fragrances themed around "aqua" already exist, and most designers associate "aqua" with freshness and nature, designer Masaki Matsushima pursued "water as an essential element for life." Following the concept of "life's serum" from the already released "MASAKI MATSUSHIMA mat," this fragrance also expresses a return to its source.

The scent opens with bursting lime and pomelo, blended with the botanical notes of fig leaf and bamboo sap, which provide a sense of comfort. Sandalwood and musk leave a strong, transparent woody impression, while bamboo and reed wood—key materials that can be called "Masaki's spirit"—enhance its strength.



MASAKI MATSUSHIMA | Fragrance 02



<Eau de Toilette>
MASAKI MATSUSHIMA mat; aqua Eau de Toilette
Price | ¥5,670
Volume | 40ml

Inquiries
Intermode Kawabe Fragrance Division
Tel. 03-3352-7161
http://www.kawabe.co.jp/