For Clean, Supple Skin: Melvita's Organic Men's Skincare
BEAUTY / MEN
February 8, 2018

For Clean, Supple Skin: Melvita's Organic Men's Skincare


Melvita


Addressing Men's Unique Skin Concerns


Melvita introduces organic men's skincare. Formulated with baobab oil and lemon water, it offers care tailored for men's skin. The lineup includes a Shaving & Cleansing gel, a Milk Gel, and a Body Wash for hair and body.

Text by WASEDA Kosaku (OPENERS)




Baobab Oil x Lemon Water Formula


Men's skin tends to have high sebum levels but about half the moisture content of women's. Oils play a crucial role in retaining hydration and controlling oiliness.

Melvita, renowned for its oils, has selected baobab oil to address dryness from lack of moisture and shine from excess sebum. Baobab oil, extracted from the fruit of trees that can live for thousands of years and hold an astonishing 120 tons of water, hydrates and protects the skin.

Combined with Italian organic lemon water, known for its astringent properties, this formula tightens the skin while providing a refreshing feel despite the oil content. The 'oil' and 'water' balance the skin's oil and moisture, maintaining a non-greasy, natural complexion.

The lineup consists of three products: 'Homme Shaving & Cleanser', 'Homme All-in-One Face Milk Gel', and 'Homme Hair & Body Wash'.

The 'Homme Shaving & Cleanser' is a 2-in-1 cleanser for shaving and washing. Its gel-like cream adheres to the skin, and the baobab oil protects while supporting a smooth shave. With shea butter and aloe vera extract, it blends well with the skin, while lemon water tightens.

The 'Homme All-in-One Face Milk Gel' is a milk gel that provides hydration in a single step. Baobab oil and lemon water deliver the right amount of oil and moisture to the skin, controlling dryness and shine. It tightens skin after shaving, leaving it smooth and hydrated.

The 'Homme Hair & Body Wash' is a versatile wash for hair and body. Its baobab oil content helps retain skin moisture. The refreshing woody citrus scent is invigorating. It's also convenient for carrying to the gym.

These organic items simplify every step of a skincare routine, making them ideal even for busy individuals.

Homme Shaving & Cleanser
Key Ingredients: Baobab Seed Oil, Lemon Fruit Water, Shea Butter, Aloe Vera Leaf Juice
Volume: 125mL
Price: ¥2,700

Homme All-in-One Face Milk Gel
Key Ingredients: Baobab Seed Oil, Lemon Fruit Water, Barley Extract, Aloe Vera Leaf Juice
Volume: 50mL
Price: ¥4,212

Homme Hair & Body Wash
Key Ingredients: Baobab Seed Oil, Lemon Fruit Water, Barley Extract
Volume: 200mL
Price: ¥2,592


Inquiries


Melvita Japon


Tel. 03-5210-5723


https://jp.melvita.com/