The Fact That Men's Aging Progresses Rapidly

Men's awareness of skincare and body care, which is said to have advanced considerably thanks to men's fashion magazines regularly featuring cosmetics, is now quite high. For men with a keen awareness, it's already common knowledge that UV rays cause spots and wrinkles, and that shaving can cause skin inflammation, leading to roughness and dark spots.

POLA has discovered that men tend to experience aging more rapidly than women. This is because men have more sebum, their skin is more prone to oxidation, and they have more factors that accelerate skin aging, such as reduced elasticity in the dermis and rough texture in the epidermis. The epidermis of a 40-year-old man can be as rough as that of an 80-year-old woman.

Furthermore, recognizing the characteristics of men's skin (stratum corneum), which is less permeable to cosmetic ingredients than women's, they have developed items based on the "All Area Bioactive Theory" for men's skin that ages quickly. By incorporating B.A's unique high-performance ingredients that target the loss of elasticity and rough texture of men's skin, these products transform the skin to have vibrant firmness and a lifted appearance.

A Two-Step Process: Rich, Bouncy Lather and Smoothly Spreading Cream

"B.A MEN" The Soap is a solid soap with a satisfying weight. The lather it produces is exceptionally rich and dense. The bouncy lather firmly grips the entire face, creating a distinct sensation of washing with foam between your hands and face – truly the feeling of "washing your face with foam." Wash the T-zone, especially the forehead and bridge of the nose, thoroughly, then rinse with lukewarm water. The lather rinses away cleanly, preparing the skin for better absorption of the "B.A MEN" The Serum that follows.

The men's beauty serum, "B.A MEN" The Serum, is an anti-aging item that completes your routine after cleansing. Dispense one pump, spread it over your entire face, then warm your palms slightly by rubbing them together before gently pressing them against your face to enhance penetration. Don't forget to care for your neck at this time.

After about a month of use, washing my face with a lather the size of a lemon each morning and evening, and incorporating one pump of the serum into my routine, I've noticed increased elasticity in my skin, particularly a firmness around my cheeks and the corners of my mouth. To maintain my facial appearance, I'll make anti-aging care a daily habit from now on.





POLA Customer Service
0120-117111
http://www.pola.co.jp/special/ba/products/bamen/