PRADA: The Powerful and Refreshing New Men's Fragrance, "Prada Luna Rossa Eau de Toilette"
BEAUTY / MEN
February 13, 2015

PRADA: The Powerful and Refreshing New Men's Fragrance, "Prada Luna Rossa Eau de Toilette"


PRADA


A New Men's Fragrance Inspired by the Essence of Sailing


Prada Luna Rossa Eau de Toilette



The America's Cup, the ultimate prize in sailing, represents the pinnacle of the sport and the glory that all who challenge the open sea aspire to. The "Luna Rossa" sailing team, founded by Prada CEO Patrizio Bertelli and world-renowned yacht designer German Frers, is one of the most celebrated and beloved teams in the prestigious America's Cup. Inspired by the essence of this exceptional sailing spirit, the new men's fragrance, Prada Luna Rossa Eau de Toilette, will be released on Wednesday, November 14th.

Text by KAJII Makoto (OPENERS)





Fragrance Profile: Woody Fresh Aromatic



Respect for Nature and a Passion for Innovation──The fragrance, bearing the name Luna Rossa, widely cherished in the sailing world, reinterprets classic scents in a new form, creating a powerful and refreshing impression. The innovative bottle and packaging embody the driving force that pushes the boundaries of possibility, representing nature, technology, emotion, and strength.



Perfumer Daniela Andrier has reinterpreted traditional ingredients for this new creation. The top notes feature bitter orange essence, enhancing the fresh character of lavender. The middle notes of clary sage and spearmint essence evoke the vastness and nobility of nature. The base notes of ambroxan and ambrette create a woody, amber aroma. Throughout, a refreshing scent ebbs and flows, conveying a powerful, vibrant energy while projecting an image of noble allure.

Designed by Yves Béhar, the bottle draws inspiration from the dynamic beauty of sailing yachts, expressing both the power and sophistication of sailing. The silver bottle, reminiscent of turbulent waves, boasts a beautiful streamlined form, accented by a red line—a symbol of innovation.



Prada Luna Rossa Eau de Toilette 02



FRAGRANCE
Prada Luna Rossa Eau de Toilette
Price & Volume: ¥7,350 (50mL)
¥10,500 (100mL)
Prada Luna Rossa After Shave Lotion
Price & Volume: ¥7,140 (125mL)
Prada Luna Rossa Shower Gel
Price & Volume: ¥4,200 (200mL)

Fits Corporation
http://www.fits-japan.com/




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