A Popular Unisex Fragrance Also Available at THE GINZA Online Store and Isetan Men's Online Store

Serge Lutens is known for fragrances with a unique, mystical worldview, but his new fragrance, "L'EAU FROIDE," captures the clean sensibility favored by the Japanese, expressed through "L'EAU" (meaning "water"). It signifies "cold water."

Launched in 2010, "L'EAU SERGE LUTENS" was named "Lutens' Water." This fragrance, with its prominent clean scent evoking water, soap, and freshly washed shirts, is loved by both men and women. The newly introduced "L'EAU FROIDE" retains that cleanliness while expressing a more distinct individuality. It possesses a subtle smokiness and astringency, a hint of spicy essence, and a faint sweet acidity, creating a deep, mysterious aroma. It artfully depicts the refined indulgence of a mature individual.

In this season of dazzling sunlight, its overwhelming coolness, like that of a crystal-clear lake, is reflected in the exceptionally simple bottle crowned with a catchy round cap.