BEAUTY /
MEN
February 20, 2015
LOGONA | Men's Cosmetic Series Fully Renewed
LOGONA
Expanded Lineup of Six Products with New Additions
Men's Series Undergoes Complete Renewal
While natural cosmetics are gaining attention in men's skincare, LOGONA, a German natural cosmetics manufacturer with high-level development capabilities, has comprehensively renewed its men's series, adding new products. All products now feature organic ginkgo leaf extract, which firms the skin, and caffeine, which smooths it.
Text by KAJII Makoto (OPENERS)
New Wrinkle Fluid to Launch July 15th
LOGONA is known for starting with the plants and soil used as raw materials, focusing on plant oils and extracts, and being the first to incorporate ingredients from organic cultivation. By manufacturing key herbal extracts such as rose, calendula, chamomile, sage, rosemary, witch hazel, and mint in its own factories, the company delivers products that maximize the power of nature.
While the brand offers a wide range of personal care products including skincare, makeup, haircare, baby care, and oral care, its men's cosmetics are also substantial, catering to men who tend to have thicker skin and more sebum production than women. The lineup includes products that address skin concerns specific to men, such as the burden of shaving and dryness associated with aging.
The newly released "LOGONA Men's Wrinkle Fluid" contains Coenzyme Q10 (Ubiquinone) for skin radiance, hyaluronic acid for moisture, and seaweed extract (Alaria esculenta). By thoroughly replenishing moisture, it effectively reduces the appearance of fine lines.
Additionally, daily essentials such as shaving cream, after-shave lotion, shampoo & shower gel, deodorant, and styling gel will be released sequentially with redesigned packaging featuring the common ingredient, organic ginkgo leaf. The appeal of using products from the same brand in a coordinated routine is also a key feature.

<Serum>
LOGONA Men's Wrinkle Fluid
Price/Volume | ¥3,780 (50ml)
LOGONA Men's Shaving Cream (¥1,260/75ml), LOGONA Men's Styling Gel (¥2,100/100ml), LOGONA Men's Deodorant (¥2,940/100ml), LOGONA Men's Shampoo & Shower Gel (¥2,100/200ml), LOGONA Men's After Shave Lotion (¥3,465/100ml)
LOGONA JAPAN
Tel. 03-3288-3122
http://www.logona-friends.jp/