BEAUTY /
MEN
February 20, 2015
6630 | Next-Generation Organic Men's Cosmetics
66°30|Soixante Six Degrés Trente
The Next Generation of Men's Organic Cosmetics
Mindful of one's own skin and the natural environment. "66°30" is an organic skincare line for such gentlemen. It has been highly acclaimed in its native France and across Europe, receiving the "Best of Green Beauty Award 2012" at a cosmetics trade show held in Italy this March.
Text by SUGIURA Shu (OPENERS)
Your General Partner in Urban Life
It can be said that 66°30 was born from research into the skin of modern men. All ingredients are sourced from contract biotopes in France and Europe, and it is a cosmetic brand for face, body, and hair, formulated with organic and naturally derived ingredients that exceed the ECO-CERT standards of international organic certification bodies.
The brand name "66°30" is derived from the Earth's axial tilt. This is the angle that brings about the changing seasons, and its contrast is vividly reflected in the lives of modern people living in cities. In today's environment, maintained by a complex balance, skin cannot escape its effects. Founder Didier Arthaud established the brand with this philosophy in mind.
All products in the "The Care Line" facial care series feature "Urban Shield," a proprietary blend including Turkish fig extract and Swiss "butterfly tree" extract. This is 66°30's original ingredient, designed to protect the skin from the daily stresses of sunlight, ozone, pollution, and air conditioning that modern people experience. There are four types: "Day Cycle/ultra-moisturizing," used after shaving; "Night Cycle/Aging care complex," used before sleep to improve skin firmness and texture; "Extreme Cycle/Essential Face Balm" for intense hydration; and "Precision Cycle/3-in-1 eye fluid" specifically for the eye area.
Additionally, three products are available from "The Purity Line," a series of facial cleansers and body/hair shampoos. Formulated primarily with plant-derived ingredients, they are also gentle on the skin due to their weakly acidic and hypoallergenic properties.
66°30 has succeeded in balancing skin care with environmental consideration. It is truly the most advanced organic cosmetic for the modern man.
Les JUMEAUX GÉMEAUX
Tel. 03-6459-1778
You can purchase 66°30 at rumors.

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