Fujimura writes in the book's prologue that the era of "men should rely on substance and not worry about appearance," prevalent during Japan's period of high economic growth, has shifted to "first impressions matter, and presenting oneself well is a prerequisite for professional success."

"100 Basics of Men's Grooming" thoroughly covers the fundamental care men need to avoid social disadvantages. It is clearly organized by topic, from basic care to advanced techniques.

Each section on the face, body, and hair includes Fujimura's column, "Gaku's Opinion," offering insight into current trends in men's grooming.

100 Basics of Men's Grooming
By Gaku Fujimura
Price: ¥864
In recent years, men's awareness of aesthetics has grown, reflected in the revitalization of the men's cosmetics market. For businessmen, maintaining a polished appearance is also a key requirement. This book serves as an introductory guide to male aesthetics for men aged 20 and over who are interested in facial and body care.
Gaku Fujimura, a pioneer in men's grooming active in magazines and television, clearly explains specific care methods and their effects with abundant photos and illustrations. Furthermore, it addresses issues concerning adult men, such as dealing with body odor and bad breath, as well as concerns about hair loss and scalp health. This single volume enables comprehensive care for the face, body, and hair.